erod
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I post this here not for the added exposure (well, maybe just a touch) but for the far-reaching implications of a little-followed background story that is starting to blow up. It could change everything for college and pro sports, including our Dallas Cowboys.
It was announced today that the NCAA has ended, and will not re-up, its agreement with EA Sports for its annual NCAA Football video game. The newest release is its last release.
This is the result of a well-crafted and increasingly world-changing lawsuit by former UCLA and pro basketball player, Ed O'Bannon.
In a nutshell, O'Bannon is suing the NCAA for using the likenesses of college athletes in videogames, promotional highlights, advertising, etc, for profit without (1) compensating the athletes during or after college, and (2) allowing them to seek marketing opportunities on their own.
This case is so well constructed, many believe it may eventually end the NCAA altogether. Today's announcement certainly speaks to the concern the NCAA has over its case.
If successful, recruiting would change forever. Players could conceivably be openly bidded for by colleges, with lucrative endorsement offers, promotional campaigns, and image contracts. Athletes could become employees more than students.
It's also suggested that it could end the draft for all intent and purpose. Technically, the draft isn't a legal process. You can't be forced to work in Cleveland, so why should a professional athlete?
So like college recruiting, the draft could be replaced by a bidding war among teams for players. Like an unrestricted free agent pool of rookies every year.
This, along with the growing list of broke and broken former players out for money from the league with concussion and medical lawsuits, could change the NFL and other sports forever as we've known it.
Not good for us.
http://********.com/how-ed-obannons-lawsuit-would-dismantle-the-ncaa-489241635
It was announced today that the NCAA has ended, and will not re-up, its agreement with EA Sports for its annual NCAA Football video game. The newest release is its last release.
This is the result of a well-crafted and increasingly world-changing lawsuit by former UCLA and pro basketball player, Ed O'Bannon.
In a nutshell, O'Bannon is suing the NCAA for using the likenesses of college athletes in videogames, promotional highlights, advertising, etc, for profit without (1) compensating the athletes during or after college, and (2) allowing them to seek marketing opportunities on their own.
This case is so well constructed, many believe it may eventually end the NCAA altogether. Today's announcement certainly speaks to the concern the NCAA has over its case.
If successful, recruiting would change forever. Players could conceivably be openly bidded for by colleges, with lucrative endorsement offers, promotional campaigns, and image contracts. Athletes could become employees more than students.
It's also suggested that it could end the draft for all intent and purpose. Technically, the draft isn't a legal process. You can't be forced to work in Cleveland, so why should a professional athlete?
So like college recruiting, the draft could be replaced by a bidding war among teams for players. Like an unrestricted free agent pool of rookies every year.
This, along with the growing list of broke and broken former players out for money from the league with concussion and medical lawsuits, could change the NFL and other sports forever as we've known it.
Not good for us.
http://********.com/how-ed-obannons-lawsuit-would-dismantle-the-ncaa-489241635