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AT&T plans to start stamping out the brand names of satellite provider DirecTV and its own U-Verse pay-TV brand next month.
The change is part of a new platform rollout under the AT&T Entertainment name, according to DSL Reports.
An AT&T spokesman told TheWrap that the company will be a corporate brand moving forward, but he added that the company will continue to use DirecTV as a product name for the foreseeable future, given its strength in the market.
Read the rest: https://www.yahoo.com/tv/s/t-retire-directv-u-verse-names-153447356.html
The change is part of a new platform rollout under the AT&T Entertainment name, according to DSL Reports.
An AT&T spokesman told TheWrap that the company will be a corporate brand moving forward, but he added that the company will continue to use DirecTV as a product name for the foreseeable future, given its strength in the market.
Read the rest: https://www.yahoo.com/tv/s/t-retire-directv-u-verse-names-153447356.html