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The telethon, which will generate funds for The Salvation Army, is being held in place of the since-canceled preseason game between the Cowboys and Houston Texans.
According to the team, "fans are encouraged to call in and speak directly to current members of the Cowboys team who will be accepting donation pledges. Dallas Cowboys alumni will also be manning the phones."
The telethon is scheduled to run from 7-8:30 p.m. ET and will be broadcast on Dallas' CBS affiliate, in addition to the Cowboys' official Facebook and Periscope feeds.
The Cowboys also announced viewers in more than 20 other Southwest markets will be able to watch the telethon on local television.
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