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Ntegrase96
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This x1000.The Cowboys have been doing this for years, which is why they constantly have cap issues.
Dak's contract for example has 4 (yes, four) void contract years (2029-2032) to help them spread out the yearly salary cap hits from his huge contract.
What the Cowboys have not done is to take a year or two to reset their salary cap every so often.
It also doesn't help they have been paying huge cap-impacting contracts to too many players.
The Cowboys had the perfect chance last season to reset their cap by not offering Dak a new contract. Howie would have prepared to move on. Jerry gave in to protect the business.
This isn't about being 4-5 steps ahead of Jerry but rather one team owner (Howie) accepting that every so often, you're going to have a down season or two.
Jerry does not care about winning Super Bowls. He would love them as a bonus of course, but that is not his priority.
Jerry's priority is consistent revenue year over year, maintaining the Cowboys market popularity and, most importantly, increasing the team valuation every year.
It's not about intelligence or "smart" but simply priorities.
Howie's goal is for the Eagles to win Super Bowls. Jerry's goal is for the Cowboys to be popular every year.
It makes rooting for this team difficult when you know that they’ll have to luck their way into a championship, because it isn’t the concerted strategy.
Actions speak louder than words, and when this team has been good/great, the FO has been unwilling to make moves to put them over the top because it risks future seasons.
The most impactful moves they make (Cooper, Pickens) are during failing seasons or following them.