LAMAR HUNT | 1932-2006
Sports pioneer Lamar Hunt dies
By CHAREAN WILLIAMS
STAR-TELEGRAM STAFF WRITER
Lamar Hunt loved telling the story of his 1966 meeting with Tex Schramm at Dallas Love Field. Mr. Hunt was the founder of the American Football League and the owner of the Kansas City Chiefs. Schramm was the president and general manager of the NFL’s Dallas Cowboys.
Their meeting led to a championship game between their two leagues — the birth of the Super Bowl — and a merger that took effect for good four years later.
“[Mr. Hunt] said, ‘I’m not sure what some people thought when they saw us get out of one car and into another,’ ” Chiefs President and general manager Carl Peterson said of the meeting at a time when the leagues were bitter rivals.
Mr. Hunt died Wednesday at 9:40 p.m. at Presbyterian Hospital of Dallas after a long battle with prostate cancer, the Chiefs’ organization confirmed. He had been hospitalized since the night before Thanksgiving with a partially collapsed lung. He was 74.
“He was a founder,” said Cowboys owner Jerry Jones, a neighbor of Hunt’s in Highland Park. “You’d be hard-pressed to find anybody that’s made a bigger contribution than Lamar Hunt.
“But what he was all about for me was, he’s always been in a relatively small market. Yet they were always able to have the Kansas City Chiefs be exciting and viable and be one of the top-five marketing teams, and they were never a team that complained about being in a small market and having low revenue. He was always my example of really how to do it from the standpoint of promoting the NFL and promoting the fans’ interest in our game.”
Mr. Hunt was born Aug. 2, 1932, the son of legendary Texas oilman H.L. Hunt. He grew up in Dallas and graduated from Southern Methodist University in 1956 with a bachelor’s degree in geology. He was a three-year reserve end on the SMU football team, and his interest in sports continued as he unsuccessfully tried to buy an NFL team for years. Instead, he was instrumental in the formation of the AFL in 1959 (the first season was 1960) to compete with the NFL.
His Dallas Texans competed with the Cowboys — who also began play in 1960 — for fans. But after the Texans won the AFL title in 1962, he moved the team to Kansas City in 1963, and it took on the Chiefs mascot.
At the end of the 1969 season, the Chiefs beat the Minnesota Vikings to win Super Bowl IV.
Mr. Hunt was given a large share of the credit for the use of Roman numerals in the Super Bowl game designation.
In 1972, he became the first AFL figure inducted into the Pro Football Hall of Fame. The trophy given to the American Football Conference champion every year is named after Mr. Hunt, and he was mostly responsible for the name Super Bowl , inspired by one of his children’s toys, Super Ball.
Mr. Hunt missed few Chiefs games until this season.
The Hunt family has also been active in professional soccer.
Mr. Hunt owned the Dallas Tornado of the North American Soccer League in the late 1960s and was a founding partner in Major League Soccer a decade ago. The family owns the Columbus Crew and FC Dallas — for which the Hunt Sports Group has built soccer-specific stadiums — and he owned the Kansas City Wizards until selling them to a Kansas City group this season.
Mr. Hunt also has a minority ownership stake in the NBA’s Chicago Bulls.
Clark Hunt, one of his four children, will assume control of the family’s sports interests. He was promoted to chairman of the board of the Chiefs in 2005 and represents the club at NFL meetings.
Lamar Hunt is survived by his wife, Norma, and four children — Lamar Jr., Sharron Munson, Clark and Daniel — and 14 grandchildren.
This report includes material from The Associated Press.
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Charean Williams, 817-390-7760
cjwilliams@star-telegram.com