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What is social media....guess I'm not qualified then....
I don't have a facebook account, don't do twitter, don't do instagram, is my space still around?....I do have a linked in account for employment networking, and rarely even sign into that.
Had a facebook for my business, but when I sold that, that account went with it. but I never used it, one of my employees kept it up to date.
Social media is huge is marketed properly.. There are new social media apps popping up everyday. A business doesn't have to be on every app. They just need to find the one that most works for them. A photographer would probably lean towards Instagram.
LinkedIn has been money for me. Not necessarily for the connections, but the whole business environment is worth having an account.