Between 2014-2017 we were probably on average a top 5 team in terms of RedZone efficiency. But I think the 2018 drop off was an accumulation of a lot of little things.
1. Dez was a threat on the back shoulder fade, Gallup is developing into a bit of a threat but it's not "peak Dez" level
2. Witten was really good at finding space where there was little and shielding the drop zone. Jarwin came on in the back half of the season but doesn't have the nous Witten has.
3. Frederick sets the O-line, picking up blitzes, and making sure players know there blocking assignments. Looney was serviceable, but IMO it wasn't the same.
4. Martin was carrying an injury last season, he wasn't as dominant in RedZone situations as he has been in past season
5. Connor Williams lack of strength was evident, he wasn't effective in disrupting the defensive line.
6. Linehan made some really bad decisions. Cute plays that targeted Noah Brown, Olawale and Gathers. Too often looked to pass the ball on obvious run downs, and went away from the Dak/Zeke option reads in the early/mid season for no apparent reason.
7. Too predictable, we telegraphed what we were going to do far too often and allowed defenses to key into what we were doing based on personnel and alignments.
8. We didn't have the passing game targets until Cooper arrived and Jarwin/Gallup started to settled and get used to NFL level football.