Your choices are receive, pick your direction, or defer. It's fairly simple.
Years ago, in older stadiums, the weather and wind had huge impacts on the games, so it made sense for teams to pick the direction to make sure they had the wind at their back in the 4th quarter.
Great teams/smart coaches always defer now, the only exception is if you have a high-powered offense and you want to set the tone. I still think you should defer no matter what though because it guarantees you the ball coming out fo halftime.
This team. Finding ways to screw up in every aspect of football.