Culture change underway

[Bigdog]

Witten played for 20 yrs, that's why all the yards. ..

And he and Romo were drawing up plays in their hotel rooms

 

[Whyjerry]

No ones asking you to watch.

Not talking about the game. Not at all. Try fish oil.

 

[Eightneight]

I don't mean to be the buzzkill here, but he did just come from a 3-14 New York Jets franchise that hasn't won more than 7 games in over a decade.

Just keeping it real. If we had, say, traded for Chris Jones and he was saying the same thing, then I would be impressed!

You Buzz killer

 

[ShiningStar]

Jerry had a different off season this year. There is room to say "we ll see" i get it, but if the changes are a pattern, its a good pattern to have. Usually Jerry would kill our season in april. this time April was a stepping stone in the right direction.

 

[Hardline]

Jerry Jones sets the culture here. Nothing else does.

 

[Ranching]

I don't mean to be the buzzkill here, but he did just come from a 3-14 New York Jets franchise that hasn't won more than 7 games in over a decade.

Just keeping it real. If we had, say, traded for Chris Jones and he was saying the same thing, then I would be impressed!

Football is football, they're are players that are lazy, with bad attitudes everywhere. Every player is responsible for themselves. Buzzkill!! Lol

 

[DuncanIso]

 

[Proof]

What does that have to do with a persons leadership abilities? Some are just natural born leaders.

nothing. which is why it wasn’t the topic.

 

[jazzcat22]

That could happen in 1 play in NY game 1.

 

[jazzcat22]

While there is no official, tracked metric for the exact number of times the phrase has been uttered, "changing the culture" has been an almost annual, recurring theme for the Dallas Cowboys during the preseason over the last 30 years, typically repeated every time a new head coach or coordinator is hired, or following a disappointing playoff exit.

It is only brought up by the fans actually.
AI is wrong, Or right depending on how you ask the question.

In this case it is wrong.

 

[jazzcat22]

Jerry Jones sets the culture here. Nothing else does.

Not true.
It comes from the coaches and players more so than the FO.
Another fan myth debunked.

 

[nate dizzle]

It is only brought up by the fans actually.
AI is wrong, Or right depending on how you ask the question.

In this case it is wrong.

You're right, I have no idea what I'm doing with this stuff, I cant get it to stop bringing up the fans...I tried smacking the side of the computer, rebooted the modem...nope, nothing seems to work.

how many times over the past 30 years has someone from the cowboys talked about changing the culture during the preseason

There is no official, tracked metric or exact number for how many times members of the Dallas Cowboys have mentioned "changing the culture" during the preseason, as it is an annual, recurring theme that essentially functions as an unquantifiable running joke in NFL media. [1]
Because the team has gone 30 years since its last Super Bowl appearance (Super Bowl XXX in January 1996), the phrase is brought up by coaches, coordinators, players, or front-office executives almost every single August. The talking point reliably resurfaces under specific conditions: [2, 3]
When the Phrase Reappears

• New Head Coaching hires: Parcells (2003), Phillips (2007), Garrett (2011), McCarthy (2020), and Schottenheimer (2025/2026) all emphasized reshaping accountability and locker room structure during their initial offseasons.
• New Coordinator arrivals: Major defensive or offensive scheme shifts are routinely paired with quotes about changing the attitude, chemistry, or "brotherhood" of that side of the ball.
• Following embarrassing playoff exits: After high-profile postseason collapses, August press conferences regularly focus on moving past "culture issues" and establishing a harder edge.

The Latest Iteration
The cycle is actively continuing in the 2026 preseason. Head coach Brian Schottenheimer explicitly stated his training camp goal is to build "the best culture in sports," prompting sports analysts like Shan Shariff to openly note that they have heard the phrase enough and don't want it used as an excuse if the team struggles later in the year. [5, 7, 8, 9]

Are you looking for specific quotes from a certain era, or would you like a breakdown of how particular head coaches tried to redefine the culture?

 

[jazzcat22]

You're right, I have no idea what I'm doing with this stuff, I cant get it to stop bringing up the fans...I tried smacking the side of the computer, rebooted the modem...nope, nothing seems to work.

how many times over the past 30 years has someone from the cowboys talked about changing the culture during the preseason

There is no official, tracked metric or exact number for how many times members of the Dallas Cowboys have mentioned "changing the culture" during the preseason, as it is an annual, recurring theme that essentially functions as an unquantifiable running joke in NFL media. [1]
Because the team has gone 30 years since its last Super Bowl appearance (Super Bowl XXX in January 1996), the phrase is brought up by coaches, coordinators, players, or front-office executives almost every single August. The talking point reliably resurfaces under specific conditions: [2, 3]
When the Phrase Reappears

• New Head Coaching hires: Parcells (2003), Phillips (2007), Garrett (2011), McCarthy (2020), and Schottenheimer (2025/2026) all emphasized reshaping accountability and locker room structure during their initial offseasons.
• New Coordinator arrivals: Major defensive or offensive scheme shifts are routinely paired with quotes about changing the attitude, chemistry, or "brotherhood" of that side of the ball.
• Following embarrassing playoff exits: After high-profile postseason collapses, August press conferences regularly focus on moving past "culture issues" and establishing a harder edge.

The Latest Iteration
The cycle is actively continuing in the 2026 preseason. Head coach Brian Schottenheimer explicitly stated his training camp goal is to build "the best culture in sports," prompting sports analysts like Shan Shariff to openly note that they have heard the phrase enough and don't want it used as an excuse if the team struggles later in the year. [5, 7, 8, 9]

Are you looking for specific quotes from a certain era, or would you like a breakdown of how particular head coaches tried to redefine the culture?

I don't really care about it.
All I know was they started changing 2 years ago. And did a better job at it this year.
Not so much to call it a culture change. But to better the entire team.
The FO took different approach than the previous 28 years.

After that embarrassing loss to GB in the playoffs. The FO has changed. This roster is basically new since then for the most part, including just about every coach, if not all of them.

If some want to call it a culture change, so be it. I call it an overall improvement.
And I look forward to seeing how it unfolds. I do not waste my energy on whining about the last 30 years.
Do I like it, no, certainly not. But it does me no good to whine about it.

 

[DeaconMoss]

Because Rockport loves himself some AI, here ya go:

While there is no official, tracked metric for the exact number of times the phrase has been uttered, "changing the culture" has been an almost annual, recurring theme for the Dallas Cowboys during the preseason over the last 30 years, typically repeated every time a new head coach or coordinator is hired, or following a disappointing playoff exit.

Because the Cowboys haven't reached an NFC Championship Game or a Super Bowl since the 1995 season, the franchise has cycled through numerous structural adjustments, each prompting a fresh wave of training camp press conferences dedicated to changing the locker room dynamic.

Major Historical Milestones of the Preseason "Culture Change"Every distinct era over the past three decades has featured a prominent spokesperson declaring a new cultural foundation:

The Brian Schottenheimer Era (2025–2026): Following the departure of Mike McCarthy, head coach Brian Schottenheimer took over and explicitly proclaimed a preseason goal of building ["the best culture in sports". Throughout recent training camps, players like Dak Prescott and executives have heavily praised this "different vibe" centered around player accountability.

The Mike McCarthy Era (2020–2024): Upon his arrival, McCarthy spoke extensively about restructuring the team's programmatic culture, emphasizing analytics and a fresh schedule layout to move past the previous decade.

The Jason Garrett Era (2010–2019): Garrett’s entire decade-long platform was built on creating the right "R_K_G" (Right Kind of Guy) culture. Every preseason featured heavy emphasis on "the process," character, and turning over the locker room to change how the team handled adversity.

The Wade Phillips Era (2007–2009): Phillips was brought in specifically to implement a more relaxed, "player-friendly" culture to counteract the rigid atmosphere left behind by Bill Parcells.

The Bill Parcells Era (2003–2006): Parcells spent his first few training camps in Oxnard executing a complete, aggressive overhaul of the team's culture, aiming to eliminate the complacency that had settled into the franchise during the early 2000s.

The Chan Gailey & Dave Campo Eras (1998–2002): Following the star-studded dynastic run of the 90s, these coaches frequently talked in the preseason about establishing a culture of discipline and refocusing a roster that had drifted into off-field distractions.

The Source of the Narrative
Ultimately, because team owner Jerry Jones remains highly accessible to the media with daily press availability throughout every training camp cycle, the narrative is refreshed every August. Whether it is an executive like Stephen Jones noting that ["changing it up is a good thing" or a newly appointed coordinator implementing a defensive makeover, "changing the culture" serves as the standard offseason optimism for the franchise.

Rocky will vacation with AI and Culture about week 14. They will resurface around draft time.

 

[DeaconMoss]

All set boss. I got the white horse and the gals showing up like you asked. Now I gotta go before I get caught

 

[nate dizzle]

I don't really care about it.
All I know was they started changing 2 years ago. And did a better job at it this year.
Not so much to call it a culture change. But to better the entire team.
The FO took different approach than the previous 28 years.

After that embarrassing loss to GB in the playoffs. The FO has changed. This roster is basically new since then for the most part, including just about every coach, if not all of them.

If some want to call it a culture change, so be it. I call it an overall improvement.
And I look forward to seeing how it unfolds. I do not waste my energy on whining about the last 30 years.
Do I like it, no, certainly not. But it does me no good to whine about it.

No whining, just pointing out that they say this stuff every year and the fans lap it right up.

 

[jazzcat22]

No whining, just pointing out that they say this stuff every year and the fans lap it right up.

Some lap it up, some don't like anything. Most are in between saying good and bad things as they should. Or like or hate things in the heat of the moment. Like during game threads.