3rd-Down Conversion %
Dallas 25th
Detroit 6th
Avg Distance to go on 3rd down
Dallas 26th
Detroit 6th
Any-Down Conversion %
Dallas 4th
Detroit 9th
Scoring (points per drive)
Dallas 4th
Detroit 14th
Yards per drive
Dallas 12th
Detroit 8th
TOP per drive
Dallas 15th
Detroit 6th
The Cowboys moved the chains more often than the Lions in 2013, and outscored them as well. The obvious problem for Dallas was 3rd down, but Dallas had by far the fewest 3rd-down plays in the league. We were so good at avoiding 3rd downs that we were able to rank 4th in scoring.
The effect of being so bad on 3rd down, and so good on 1st and 2nd, is that you won't win the time of possession battle very often. So even though it only accounted for 18% of Dallas' offensive plays in 2013, 3rd down is still important, and it's the one thing Detroit did better than Dallas offensively in 2013.
Ideally, you'd like the offense to keep doing the things that led to the Cowboys' 1st- and 2nd-down (and red zone) success, and hope Linehan brings that 3rd-down magic just to add to the formula. That said, one of the things the Lions did well (keeping 3rd-down distances manageable) has nothing to do with the actual 3rd-down play.
Two other reasons for their 3rd-down success--that have everything to do with actual 3rd-down plays--can be seen in the facts that follow:
- In 2013, Detroit's 3rd-down pass rating was 70.4 to Johnson, and 107.4 to the next 3 most-targeted players.
- Dallas' 3rd-down pass rating was 106.3 to Bryant, and 83.5 to the next 3 most-targeted players.
- 10.4% of Dallas' 3rd-down drop backs resulted in sacks, compared to 3.6% of Detroit's.
- 4.9% of Detroit's 3rd-down targets (and 8.2% of Johnson's) resulted in an INT, compared to 2.6% of Dallas' (and 0% of Bryant's)
The Lions took more risks with their #1 WR than the Cowboys (fewer sacks, more turnovers) on 3rd down, and they were able to get more receivers involved. Those are the two things I'd like to see Linehan bring to 3rd down this year.