It's what happens when you are arguably the best player of all time. Just a natural athlete who would shut down half the field in FB, then hit a HR later in Baseball. You get gigs. He got the nickname "Primetime" in HS when he had 17 dunks as a senior in basketball. He just parlayed everything to make money for himself and to help his mom who raised something like 16 foster kids. He used it as a persona and still does. For whatever reason it still works for him.