Did anybody go out and buy merchandise today?

[Zordon]

I went to the shop at The Star, they had good selection but they are very expensive. Polos for $90, Hoodies for $110 minimum. Tshirts were in the $40-$50 range. Kinda ridiculous.

Dick's, Academy, and the DC Pro Shop in Allen looked like they were wiped out by a tornado lol.

FWST had a good article today on the increase in sales this year....

http://www.star-telegram.com/news/local/community/arlington/article122679769.html

Dak, Zeke lead sales explosion

The Cowboys have seen a lot of that this fall. Team merchandise is sizzling-hot in sales. Four days before Christmas and the Cowboys Pro Shop in downtown Fort Worth had sold out of Elliott game jerseys, moving a full rack of about 20 the day before. Only four blue Prescott game jerseys remained. White ones were long gone.

Game jerseys retail for $100 for adult sizes.

“Spending habits are a little bit different this year. With Dak and Zeke’s performances we’ve seen jersey sales grow proportionally,” said Justin Renville, vice president of Legends Hospitality, which manages the Pro Shop at AT&T Stadium. “People are excited to show their support. I would say it’s definitely a unique year with the level of excitement and the team’s performance.”

150percent increase in the sale of Cowboys merchandise from 2015, according to Fanatics, the site that runs the official NFL shop.

Renville said customer traffic in the AT&T Stadium Pro Shop is always steady in any year, but purchasing habits have dramatically changed. The Cowboys don’t release specific sales figures, but the percentage increase in sales this year compared to last is eye-popping.

According to Cowboys senior vice president for public relations Rich Dalrymple, overall team merchandise sales are up 42 percent from 2015. Fanatics, the site that runs the official NFL shop, reports a 150 percent sales increase in Cowboys merchandise from 2015, according to spokesperson Amy Ellis.

Elliott and Prescott are leading the way. Had Tony Romo remained healthy, Prescott’s No. 4 jersey would never have even made it to production.

Now his is the fifth-highest-selling jersey in the entire NFL (it ranked No. 2 in October). Elliott, the No. 4 overall pick out of Ohio State, is No. 1 in sales and has been all season. According to Fanatics, Prescott has been the bestselling NFL player across the Fanatics platform during the holiday season. Renville said the Cowboys have had to act quickly to keep shops stocked with Prescott jerseys as his performance and popularity soared with each passing week.

NFLShop.com breaks down the top-selling jersey by state. Prescott and Elliott combined to take the top spot in 18 states (through October) with Elliott taking 11, including Texas, Nevada, Hawaii, South Dakota, Illinois, Ohio and, interestingly, Mississippi. As a four-year starter, Prescott lifted Mississippi State to national prominence. Prescott’s jersey is the top seller in Alaska and those Southeastern Conference states so familiar with his work: Alabama, Tennessee, Arkansas and South Carolina.

Another sign of the Cowboys’ strong-as-ever America’s Team profile is its selling power in other major NFL markets. According to Fanatics, the Cowboys’ top sales markets outside of Dallas are New York and Philadelphia, both home to Cowboys division rivals — the Giants and the Eagles; in-state neighbor Houston, which has the Texans; and Los Angeles, which got the Rams back this season.

 

[Dallas_Cowboys50]

I already buy/collect merch throughout the year regardless of how we're doin....not gonna buy "NFC East Champs" stuff, I'll wait for Super Bowl champs.....if no SB then I'll just buy regular ol team stuff throughout the year like usual.......

 

[AzorAhai]

Went by academy today to look for some Christmas stuff and couldn't even get in the parking lot. I thought it was kind of strange for academy to be packed at 8 in the morning on a Friday, even this close to Christmas. When I finally got in, people were there specifically for the NFC East Champions merchandise. Pretty crazy for something that is irrelevant if they don't win the SB.

I'm not old enough to remember the 90s, but this has tonbe what that was like. Just the hype around the team back then.

 

[robjay04]

Went by academy today to look for some Christmas stuff and couldn't even get in the parking lot. I thought it was kind of strange for academy to be packed at 8 in the morning on a Friday, even this close to Christmas. When I finally got in, people were there specifically for the NFC East Champions shirts. Pretty crazy for something that is irrelevant if they don't win the SB.

Even WHEN they do win the SB, it will be irrelevant.

Regardless, the shirts are cooler now since they just don't say "NFCE Champs". I know the last two were "Run the East", this one is similar though the phrase slips my mind.

 

[Dallas_Cowboys50]

Went by academy today to look for some Christmas stuff and couldn't even get in the parking lot. I thought it was kind of strange for academy to be packed at 8 in the morning on a Friday, even this close to Christmas. When I finally got in, people were there specifically for the NFC East Champions shirts. Pretty crazy for something that is irrelevant if they don't win the SB.

Exactly. And then if we do win the SB the division champs stuff is a lil obsolete.....I will certainly splurge on SB stuff if we do win, but not divisional stuff......

 

[AzorAhai]

Even WHEN they do win the SB, it will be irrelevant.

Regardless, the shirts are cooler now since they just don't say "NFCE Champs". I know the last two were "Run the East", this one is similar though the phrase slips my mind.

I don't really agree. If you have the East shirt, the NFC champions shirt and the SB shirt, thats kind of cool. You can wear it and not be bothered just remembering the awesome year. If they lose though, you just look stupid wearing an NFC east shirt when that's all they won.

 

[PA Cowboy Fan]

I swore years ago I wasn't buying anything until they win a SB.

 

[Ranching]

Yeah, I bought a bottle of goose and a bottle of Johnnie Walker Black. I'm good to go.

 

[MileyDancer]

I go to the Grapevine Mills pro-shop, but I avoided that place today. I found a badass track jacket, and with my friend's employee discount, it was $40. Boom

 

[Aven8]

What's funny I was in Kohls the other day, before the Gents loss, and they had a shirt that said "2016 Playoffs"! That's all it said! Lmao....as that's all we had clinched at the time.

 

[Zordon]

I go to the Grapevine Mills pro-shop, but I avoided that place today. I found a badass track jacket, and with my friend's employee discount, it was $40. Boom

I was hoping my DC United membership would get me a discount but they said it wasn't eligible for today. How much is the employee discount?

 

[Risen Star]

I noticed the shops are out of Lance Dunbar too. Blue or white.

 

[Zordon]

Even WHEN they do win the SB, it will be irrelevant.

Regardless, the shirts are cooler now since they just don't say "NFCE Champs". I know the last two were "Run the East", this one is similar though the phrase slips my mind.

"Hold the East Down"...I'm not a big fan.

 

[theebs]

No but I was out shopping and just about every other person I saw was wearing some kind of cowboys gear. Tons of stuff on cars.

At every register in Tom Thumb they have a picture of zeke in the red kettle that says zeke donated have you? Pretty funny.

Saw kids, adults, grandparents you name it wearing cowboys stuff today. Such a front running town.

 

[Zordon]

No but I was out shopping and just about every other person I saw was wearing some kind of cowboys gear. Tons of stuff on cars.

At every register in Tom Thumb they have a picture of zeke in the red kettle that says zeke donated have you? Pretty funny.

Saw kids, adults, grandparents you name it wearing cowboys stuff today. Such a front running town.

This is the big difference I notice this year. Kids in the DFW metroplex are finally embracing this team. I made threads on here in the past about how kids in this area are more likely to be seen with Mavericks/Rangers gear than Cowboys. The "cool factor" is back b/c of Dak and Zeke.

 

[MileyDancer]

I was hoping my DC United membership would get me a discount but they said it wasn't eligible for today. How much is the employee discount?

I believe it was 30%.

 

[Philmonroe]

I just wait like usual for division tees. They'll be 10 dollars in a month or two regardless of outcome.meven though same could said for SB/other championship stuff I get that right away. I remember when the Phillies won the WS in 08 we stayed up all night and went straight to the store to cop the WS tees.

 

[Titleist]

Not buying anything even if they win the SB this year. Gonna wait until they at least make it a dynasty.









Kidding of course. But some might not be?

Got a Dak/Zeke '16 shirt with a design reminiscent of previous presidential campaigns.

 

[Bay10]

I will not spend my money on NFC East winner merchandise. If Dallas wins the NFC though now we're talking.

 

[BigD5]

Not today. But I got my dad a Sean Lee limited blue jersey, a Witten limited blue jersey and my little boy a blue Dak jersey about a month ago. All three look sweet as hell. I've wanted a Witten for a long time