You can discuss things that have been mentioned publicly by the Zenimax Bethesda team, and mention that you are in the beta, iirc. I have mixed feelings on ESO. They are trying to cash in on the Elder Scrolls/Skyrim popularity, using high price and subscription model. Early adopters will pay that higher price, but they get to get all the cool names and other early perks too. The cash shop doesn't seem to have anything particularly game breaking in it...now. I expect they put it in at the beginning so as not to have to go through a bad ftp conversion ala SWTOR. It will be in place should they need it for those purposes.
Personally I don't care about the Imperial thing, as I never played one.