News: ESPN: Balancing Cowboys' 'glitz and glamour'

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IRVING, Texas -- What is the Dallas Cowboys' identity? Owner and general manager Jerry Jones has an idea. In announcing a partnership between the Cowboys and Hublot, a Swiss watchmaker, on Monday night at AT&T Stadium, Jones came up with a slogan. “We’re the glitz and glamour of the NFL,” Jones said. “Tex Schramm told me, ‘Let Houston down there at the time, let them have the checkered table clothes and saw-dust floors.

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