I like white liquor... Grew up drinking dark liquor, so I can tolerate it. But now I tend to favor gins, rums, vodka, etc... I'm not very brand specific.
I have a bottle of Ciroc I haven't tried yet.
Grey Goose is a bit overrated, but it's nice.
As far as tequila, of course Patron, but the kind I really like is Antigua Cruz. Waaay better than Patron, but it's even more expensive than Patron, so I mooch off my friend's bottle when I go to their house.
I like Malibu Rum the most, but I'm not a snob.