Jerry is first and foremost a businessman and entrepreneur; he has made the Dallas Cowboys the highest-valued sports franchise in the world for several years now; he was instrumental in formulating what is now the NFL’s revenue model, bringing in billions of dollars into the owners’ coffers.
The Dallas Cowboys and the Star on their helmets have worldwide appeal as evidenced by merchandising sales and licensing agreements…this is what matters to Jerry the most.
The Cowboys are no longer a sports team, not like they were in the 80’s, winning Championships and Super Bowls; they are now a brand…and a brand they shall remain so long as the Jones family are the owners.
Jerry is an incompetent GM at best; focusing on bringing personalities into the organization who will not diminish his stature, rather than improving the team.
Every year the Cowboys, per their ownership, are on the verge becoming a playoff contender, only to have the fans’ hopes dashed by questionable personnel moves, schemes and underwhelming play resulting in missing yet another round of playoffs despite having one of, if not, the highest player payroll in the NFL…rinse and repeat.
Under Jerry’s tenure, excluding the JJ era where Jerry had no active personnel role, the Cowboys, as a team, have been mired in mediocrity and irrelevance in the NFL landscape. While a bevy of players, coaches and coordinators have come and gone; there has been but one constant: Jerry Jones.
