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How will we ever get over the hump if this FO is gunshy?

Last off season was the only time I had ever bought into the whole premise selling tickets and merchandise is priority 1, championships are a distant second.

Coming off back to back 12 win seasons and being unwilling to pluck a premium free agent makes it appear they are happy with being relevant alone.

The model for this team is sustained winning seasons, not championships. Smh.

I'm not suprised, but irritated all the same. Prove me wrong Cowboys.
 

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