YosemiteSam
Unfriendly and Aloof!
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I've gotta say. This whole Facebook IPO is nothing but the Facebook owners trying to dig out as much cash as they can while at the top. Facebook is about as big as it's going to get and it's user base has actually started to decline.
I wouldn't touch this IPO. It's definitely not as bad a Groupon was (you could see that was a train-wreck from a mile away) If Facebook IPOs at the price they think it's worth, it has no place to go but down after it's initial buying spree.
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General Motors pulls annual $10 million worth of ads from Facebook
General Motors has announced that it would be pulling its paid advertising from Facebook, saying that it had too little impact. The announcement could not come at a worse time for the social media giant, which is expected to file its initial public offering on Friday.
The newspaper reported that GM spends $40 million annually to maintain a presence on Facebook, with a quarter of that in paid advertising.
Industry analysts have recently reported that companies are beginning to re-evaluate social media-based advertising.
“Companies in industries from consumer electronics to financial services tell us they’re no longer sure Facebook is the best place to dedicate their social marketing budget—a shocking fact given the site’s dominance among users,” wrote Melissa Parrish, a Forrester analyst, on Monday.
This week, the company raised its target price range to $34 to $38 per share. That's up from $28 to $35 per share, where it had been as of earlier this month.
Complete Story
I wouldn't touch this IPO. It's definitely not as bad a Groupon was (you could see that was a train-wreck from a mile away) If Facebook IPOs at the price they think it's worth, it has no place to go but down after it's initial buying spree.
=====================================
General Motors pulls annual $10 million worth of ads from Facebook
General Motors has announced that it would be pulling its paid advertising from Facebook, saying that it had too little impact. The announcement could not come at a worse time for the social media giant, which is expected to file its initial public offering on Friday.
The newspaper reported that GM spends $40 million annually to maintain a presence on Facebook, with a quarter of that in paid advertising.
Industry analysts have recently reported that companies are beginning to re-evaluate social media-based advertising.
“Companies in industries from consumer electronics to financial services tell us they’re no longer sure Facebook is the best place to dedicate their social marketing budget—a shocking fact given the site’s dominance among users,” wrote Melissa Parrish, a Forrester analyst, on Monday.
This week, the company raised its target price range to $34 to $38 per share. That's up from $28 to $35 per share, where it had been as of earlier this month.
Complete Story
