YosemiteSam
Unfriendly and Aloof!
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While the extra 30px is nice, I don't think that is the real reason behind it. I think he has more to do with search results. A lot of our users enter our URL in a Google search form and then just click the top link. I think this is more about getting people to do that rather than just giving them an extra 30px on the screen. The URL bar uses minimal space as it is and more search results for Google means more revenue for Google.
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We wrote about this feature a few months ago and now we are seeing a first implementation of it. The URL bar in Chrome is still active by default, but there is a flag to hide it.
Chrome is serious about keeping the URL bar flexible: Some applications and users may not really need it and there is now an option to kill it. The effect is a 30 pixel gain in vertical space and transforms the standard viewing window in Chrome into a full-screen view. The downside: There is a security issue as users will not always notice the URL and are now much more exposed to phishing attacks, for example and not aware whether they are on a secure or unsecured website.
Complete Story
================================================
We wrote about this feature a few months ago and now we are seeing a first implementation of it. The URL bar in Chrome is still active by default, but there is a flag to hide it.
Chrome is serious about keeping the URL bar flexible: Some applications and users may not really need it and there is now an option to kill it. The effect is a 30 pixel gain in vertical space and transforms the standard viewing window in Chrome into a full-screen view. The downside: There is a security issue as users will not always notice the URL and are now much more exposed to phishing attacks, for example and not aware whether they are on a secure or unsecured website.
Complete Story
