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Honda introduces car designed specifically for Women
The auto industry has traditionally been male-dominated but Honda has rolled out a new model it claims to have specifically designed with women in mind.
The new Honda Fit She’s is a pretty-in-pink version of the maker’s familiar subcompact that offers a few niceties the maker believes will specifically appeal to distaff buyers, such as a windshield designed to block skin-wrinkling ultraviolet rays.
But will women actually care? While the new Honda subcompact may be the only car currently on the road specifically targeting women there’s a good reason. Previous feminine offerings, such as the old Dodge LaFemme, met with little more than indifference and, in some cases, outright hostility.
Full Article
The auto industry has traditionally been male-dominated but Honda has rolled out a new model it claims to have specifically designed with women in mind.
The new Honda Fit She’s is a pretty-in-pink version of the maker’s familiar subcompact that offers a few niceties the maker believes will specifically appeal to distaff buyers, such as a windshield designed to block skin-wrinkling ultraviolet rays.
But will women actually care? While the new Honda subcompact may be the only car currently on the road specifically targeting women there’s a good reason. Previous feminine offerings, such as the old Dodge LaFemme, met with little more than indifference and, in some cases, outright hostility.
Full Article