What is the infatuation with Dak's future salary? I don't get it.
The NFL salaries are market-driven. The Cowboys have enough money and are in good shape with the cap. Dak doesn't strike me as the type to threaten a holdout or will try to squeeze every dollar he can get. I have not seen anything from Dak other than being the consummate professional team player. Dak can make a ton of money from endorsements. I think Jerry will offer a very fair contract to Dak and Dak will accept it and give it his best.
This is notably contradictory from an economics standpoint. "NFL salaries are market-driven" is true. However, what Prescott may or may not do is not necessarily dependent on how and why his contract will be constructed.
In this instance, ''Market-driven' entails individual customer needs (e.g. franchises) and the league's overall understanding of Prescott's skills and proficieny as quarterback. If
- Dallas' (e.g. Jerry Jones) need for a 'franchise quarterback' is high and the organization decides Prescott matches that need and it preceives other specific franchises' need at the position creates demand, contract numbers will elevate accordingly.
- Dallas' need is high and it preceives outside demand as moderate, contract numbers will similarly deflate.
The key here is how much is Dallas willing to pay Prescott to guarantee his continued services while countering perceived external demand. True, any contract specifics will be negotiated between both parties, Jones and Prescott/agent, but those matters are not 'market-driven' per se.
