I've been a Ticket fan for many years now, and they are pretty popular. There do some to be posts on this forum every once in a while complaining about them though.
103.3 is more of a hard-core sports fan type station, so I guess for the most part the type of people who spend their time posting on a Cowboys message board are the type that would like that show.
I agree that there's only so much sports talk you can have in a day. Cowboys didn't do anything, Mavericks are still good even injured, Rangers are in spring training... that doesn't seem like 24 hours worth of things to talk about.