I've always agreed with this premise. It's his team. We itch and moan about poor contracts, like Ratliff for instance, like its our money. He's the one writing those checks.
Could you imagine buying 10 Lamborghini's and only getting to drive them a couple of times and then have to still keep making the payments??
Not the same.
Those players are paid for buy the money we spend on tickets, merchandise, concessions, parking.
It was reported last year that the jones family made thirty million in stadium tour sales. That is insane. Think about that. What other team has that extra 30 million from tours of the stadium they play in.
I am so tired of hearing about the risk owners take in pro sports. It seems like unless you own an NHL team at this point you will make a lot of money, especially when you buy the cowboys and inherited one of the biggest fan bases in the world.
I always tell people, you know how to make money as the owner of the cowboys? Make sure the doors are open ....because people are seemingly always looking for tickets, merchandise etc....
We could play at the cotton bowl with showers that do not work and if we were competing for the conference every season like New England it wouldn't matter, they would make a fortune.
Instead it's the opposite in Dallas, the entire reason for all the attention, the stadium etc is the football team but that is the element that always seems to be the part that Is just thrown into the marketing....