Redefine? The root of the word is pure. Normally it means pure interms of religious ideology so any deviation from the ideal is excluded. The word means strict adherence and exclusionary. Puritans exclude the impure. Zero tolerance is puritanical. There is a difference between the adjective and noun. I never said Puritan. Either way, as long as alcohol manufacturers are top sponsors and alcohol remains the top concession sold at stadiums, what you want is never going to happen.