CWR
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It’s like that thread earlier about making the playoffs over and over again vs winning the SB.
Why would the Rams want a SB win when they could consistently be relevant in the divisional round? Now that’s envy.
Selling out for a superbowl is worth it imo.
The key though is 1, you actually make a run, and 2, how quickly you can rebuild. If you have a FO who knows how to rebuild, and are smart with the cap it shouldn't burn up more than a couple seasons before the team is back on the upswing.