Bingo DallasEast.......Is this NOT what Schotty is trying to do?
Answer: Absolutely yes. However, you used the correct description 'trying to do'. Whether Brian Schottenheimer succeeds or fails falls partially on his shoulders.
I say partially because he is attempting a task within an organization environment that favors the owner's opinion of what winning football should be. He is not operating within a working sphere which is shaped 100% around the head coach's
unquestioned (good
or bad) cultural philosophy.
Your OP was inclusive of Mike Vrabel and Bill Belichick. Did players and coaching staff see the cultures exclusively installed by these gentlemen without question? Or did they see what they tried to do and accomplished as a partial extension of what their owners (or even general managers) were actively promoting--both behind the scenes and publicly?
Personally, I hope Schottenheimer can measurably overcome Jerry Jones' overhanging cloak of "ME ME ME! I AM IN CONTROL! I AM A GENIUS! TALK TO ME! I KNOW FOOTBALL!" I hope he is as successful as Jimmy Johnson instilling himself as the Alpha to Jones' Omega. If not, I wish he can get close to doing so, just like what Bill Parcells almost accomplished.
I am backing Schottenheimer's efforts 100%. Instilling a true (not fake) winning culture is a difficult task for any coach in any sport at any level. It is the undertaking of a mission with a goal infusing a mindset with action that says 'We are the best of the best. Not because we say we are but by what we do on the field--during wins
and losses. We will lay it on the line every time in every game. We will demonstrate grit. Tenacity. We will execute our gameplan and dominate our opponents.
And when we fall short of winning, you will know you beat a GOOD team and not one masquerading as one.'
Schottenheimer is pushing a boulder up a stiff incline. Perception is his primary adversary that must be beaten. It is rough thing for any coach. He is trying to erase ingrained imagery such as the owner/gm displayed as the dominant personality with the team's draft war room. Best of luck to the guy.