Love 'em or hate 'em, Cowboys still America's Team

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ARLINGTON, Texas — Although Jerry Jones calls this season "a huge disappointment" for his Dallas Cowboys, it sure hasn't hurt the bottom line.

Based on attendance, television ratings and merchandise sales, the blue star on the shiny silver helmet remains the gold standard in the NFL and perhaps all of pro sports.

It's hardly even close.

Love them or hate them, everyone pays attention to the Cowboys, in good times and bad.

Their enduring popularity in a season that opened with visions of becoming the first team to play in the Super Bowl at home, then cratered midway through when they were 1-7 and fired their coach, proves that no matter the circumstance this franchise remains "America's Team."

"I don't know of any other team that would've gone through what they went through and provided the ratings punch the Cowboys did," said Fred Gaudelli, producer of "Sunday Night Football" on NBC. "Dallas is way on top of the mountain."

Wins and losses are all that matter to fans, and that's foremost to folks in the front office, too. But they also monitor the financial standings, and that's where the Cowboys really dominate.

They are the No. 1 team in the nation's No. 1 sport, valued at $1.8 billion by Forbes and at or near the top in other major fiscal categories. The astounding part is that they've maintained that glow despite this being their 15th straight season without winning the Super Bowl, or even reaching the championship game. It is the longest drought in franchise history.

"The Arizona Cardinals have had more success lately than the Dallas Cowboys, but there isn't anyone who follows the industry that would want the Cardinals' brand over the Cowboys' brand," said Marc Ganis, president of Chicago-based consulting company Sports Corp. Ltd.

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They're already the league's No. 1 drawing card both at home and on the road. They are the only team that has played in front of a sold-out crowd every game this season.
That's an amazing tidbit of info especially considering the season Dallas is having...
 
A well written article.

I loved the comment on the Cardinals vs. Cowboys brand. That tells the story right there. If you are an investor whose goal it is to make the most money, there is not a brand you would want to own more than that star.
 
It is amazing what the Cowboys continue to achieve in terms of ratings and sales. A friend of mine said "How did they get to be America's Team? I didn't vote." I told her that she wouldn't like the outcome of that vote so it's just as well.
 
Great article. That should be put in every stocking stuffer of every Steeler fan in the country.
 
What's so nice about this is that it only intensifies the hate, rage and envy of every other football fan.

Don't let them fool you with their BS. Every one of them would love for their team to have what the Cowboys have. They all want credit, coverage and exposure for their team.
It's a never ending "hey what about us"?
 
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