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ARLINGTON, Texas — Although Jerry Jones calls this season "a huge disappointment" for his Dallas Cowboys, it sure hasn't hurt the bottom line.
Based on attendance, television ratings and merchandise sales, the blue star on the shiny silver helmet remains the gold standard in the NFL and perhaps all of pro sports.
It's hardly even close.
Love them or hate them, everyone pays attention to the Cowboys, in good times and bad.
Their enduring popularity in a season that opened with visions of becoming the first team to play in the Super Bowl at home, then cratered midway through when they were 1-7 and fired their coach, proves that no matter the circumstance this franchise remains "America's Team."
"I don't know of any other team that would've gone through what they went through and provided the ratings punch the Cowboys did," said Fred Gaudelli, producer of "Sunday Night Football" on NBC. "Dallas is way on top of the mountain."
Wins and losses are all that matter to fans, and that's foremost to folks in the front office, too. But they also monitor the financial standings, and that's where the Cowboys really dominate.
They are the No. 1 team in the nation's No. 1 sport, valued at $1.8 billion by Forbes and at or near the top in other major fiscal categories. The astounding part is that they've maintained that glow despite this being their 15th straight season without winning the Super Bowl, or even reaching the championship game. It is the longest drought in franchise history.
"The Arizona Cardinals have had more success lately than the Dallas Cowboys, but there isn't anyone who follows the industry that would want the Cardinals' brand over the Cowboys' brand," said Marc Ganis, president of Chicago-based consulting company Sports Corp. Ltd.
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Based on attendance, television ratings and merchandise sales, the blue star on the shiny silver helmet remains the gold standard in the NFL and perhaps all of pro sports.
It's hardly even close.
Love them or hate them, everyone pays attention to the Cowboys, in good times and bad.
Their enduring popularity in a season that opened with visions of becoming the first team to play in the Super Bowl at home, then cratered midway through when they were 1-7 and fired their coach, proves that no matter the circumstance this franchise remains "America's Team."
"I don't know of any other team that would've gone through what they went through and provided the ratings punch the Cowboys did," said Fred Gaudelli, producer of "Sunday Night Football" on NBC. "Dallas is way on top of the mountain."
Wins and losses are all that matter to fans, and that's foremost to folks in the front office, too. But they also monitor the financial standings, and that's where the Cowboys really dominate.
They are the No. 1 team in the nation's No. 1 sport, valued at $1.8 billion by Forbes and at or near the top in other major fiscal categories. The astounding part is that they've maintained that glow despite this being their 15th straight season without winning the Super Bowl, or even reaching the championship game. It is the longest drought in franchise history.
"The Arizona Cardinals have had more success lately than the Dallas Cowboys, but there isn't anyone who follows the industry that would want the Cardinals' brand over the Cowboys' brand," said Marc Ganis, president of Chicago-based consulting company Sports Corp. Ltd.
Read More
