That's one twisted, messed up question, and some of the answers are a bit twisted too.
How can anyone prefer not going to the SB over losing in the super bowl? Unimaginable.
When you go to the SB and lose, you are the 2nd best team in the entire NFL as opposed to being just another playoff team or worse. There's no shame in losing the SB...sometimes you have a team that isn't even supposed to get to the SB, like last season's Giants. They could have lost the SB and still had an amazing season and bragging rights over Dallas and the entire NFC.
NOpe, I like being the King of the NFC...I like actually caring about the SB game instead of just drinking and eating at a party...I always want the Cowboys to go as far as they can. Whether you lose the final game of the season and miss the playoffs or lose your first round game of the playoffs or lose in the NFC Championship or SB, losing the final game always is a bitter thing, but I'd sure as hell rather that final loss be in the SB than somewhere short of it.
I respect everyone's right to a differing opinon, but I just don't understand the other thinking at all. If you lost in the NFC title game, wouldn't you be just as disappointed over the way the season ended one game short of the SB as you would losing in the SB?