Back in the late Eighties you managed to raise the $150M necessary to allow your purchase of the once-proud Dallas Cowboys franchise. It was shrewdest business move you’ve ever made, your business is now valued at over $9B.
You came into this opportunity with a vision of turning the franchise BACK into a winner. And in a relatively short time the Cowboys were back on top of the NFL world.
But you decided, at the height of your team’s success that YOU required more recognition as a ‘football man.’ It wasn’t enough for you to be socking away mountains of cash.
Cut to almost thirty years later and your team, despite it’s ridiculously huge cash valuation, hasn’t won SQUAT in the interim.
So, my question to you Mr. Jones is… do you REALLY want to win another championship before you pass into the great beyond?
If so, then try THIS for a change:
1) Turn over the GM duties to somebody who has a proven record of success in the last decade or two. Not some sycophant - and fight that nepotistic penchant! Allow that person to make the necessary decisions regarding peronnel and trades.
2) Hire a headcoach with a vision, somebody younger than sixty with a shelf-life, and a strong personality. And let that hire bring in HIS people. Allow the new coach the player’s locker room and sideline as HIS domain. Meanwhile, your throne is in the owner’s box - and ONLY in the owner’s box.
3) Avoid speculation to the press regarding the team’s season prospects and player evaluations.
4) Be prepared to shut up and write checks. Send your kids to Europe for the late-Summer and Fall months, extending their stays through early Winter if need be (depending on team success).
Jerry Jones, you’ve tried it your way for going on three decades. It hasn’t gotten you that championship you claim you desire. So, show us how sincere you are in THAT pursuit. Show is that you REALLY MEAN IT. That it’s not just PT Barnum hot air. Do it for the Dallas Cowboys, your team. Do it for Cowboys Nation - the loyal fans of your team. Do it for history.