Sure it has, but there’s no denying the current trendy aspects of teams like the Brooklyn Nets—it reflects the current affinity of the major networks and MSM to embrace and overemphasize certain cultural aspects. NY is the Rome of the modern world, and while they’re not currently relevant as a playoff contender, the Knicks are still significant for their old school NYC legacy.
There are a handful of teams that matter, but IMHO, the individual player is the moneymaker—20 or 30 years ago, yes, but even more so now.