yrades
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Sorry if this is a repost.
Washington, D.C. (November 29, 2006) -- The National Football League is considering showing some games in High-Definition TV in movie theaters.
That's according to an article from Reuters.
The news service reports that NFL Commissioner Roger Goodell says he has discussed the idea with National Amusements and other movie theater chains. National Amusements has shown high-def broadcasts of the Boston Red Sox in the past.
The 'baseball in the theater' presentation included vendors selling hot dogs, peanuts and beer.
"We think...that type of marketing could be very successful if we could balance the broadcast," Goodell said at a Reuters media summit in New York.
The commissioner said he's continuing to talk with National Amusements, which is controlled by Viacom, the parent of CBS. With the networks in mind, Goodell said the NFL first wanted to ensure that the rights of the broadcasters were protected.
However, Shari Redstone, president of National Amusements, seemed hopeful that the concept will work out.
"One of the thoughts I had was that we could create a family friendly environment at our theaters ... because there are so few places now for families to get together to watch football," Redstone told Reuters. "We have to work out the logistics. We have to get everybody on board that it is a good idea."
Washington, D.C. (November 29, 2006) -- The National Football League is considering showing some games in High-Definition TV in movie theaters.
That's according to an article from Reuters.
The news service reports that NFL Commissioner Roger Goodell says he has discussed the idea with National Amusements and other movie theater chains. National Amusements has shown high-def broadcasts of the Boston Red Sox in the past.
The 'baseball in the theater' presentation included vendors selling hot dogs, peanuts and beer.
"We think...that type of marketing could be very successful if we could balance the broadcast," Goodell said at a Reuters media summit in New York.
The commissioner said he's continuing to talk with National Amusements, which is controlled by Viacom, the parent of CBS. With the networks in mind, Goodell said the NFL first wanted to ensure that the rights of the broadcasters were protected.
However, Shari Redstone, president of National Amusements, seemed hopeful that the concept will work out.
"One of the thoughts I had was that we could create a family friendly environment at our theaters ... because there are so few places now for families to get together to watch football," Redstone told Reuters. "We have to work out the logistics. We have to get everybody on board that it is a good idea."