NFL Ratings Down 16% in the Playoffs from a Year Ago

Jumbo075

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From Outkick the Coverage:

This past weekend the NFL had three very competitive games among its four divisional round playoff contests.

Unfortunately for the league, ratings continued to plummet.

In fact, ratings are plummeting so much that virtually no major media outlets are even talking about ratings at all. It’s almost like the league and its television partners have put out the code red not to acknowledge the collapse in viewership so far in 2018.

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Adding all these numbers up 120.8 million viewers watched the NFL divisional round playoffs in 2018 vs. 144.1 million who watched in 2017, a decline of 23.3 million total viewers.

That’s an overall viewership decline of over 16%, even steeper than last week’s 13% playoff decline. (Even if you leave out the Packers-Cowboys numbers completely the NFL playoff ratings would have still been down 10.3%).

These playoff numbers weren’t just bad compared to last year either, they hit a ten year low.

Will that change this coming weekend with the AFC and NFC title games? We’ll see. But no matter how you slice it, the NFL ratings, both playoff and regular season, are collapsing in 2018.

Read the whole thing
 

superonyx

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This league is in desperate need of some star power...
You know guys like Zeke Elliott, Dak, and Dez...

Instead fans are being fed a healthy dose of Case Keenan, Nick Foles, and Blake Bortles.

At least the owners agreed to pay Goodell another $200 million.
 

DandyDon1722

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There are still a lot of variables at play. Television ratings across the board are down for everything from news to sitcoms to sports.

Also ther is a big disconnect between viewership and interest. Neilson has no way to account for both online viewing and sports bars and those are substantial numbers.

Personally, I had to watch games in three different cities theee times this year and every bar I was in was packed and they were big places.

I'm not saying the league isn't screwed up and the lack of national teams hurts a lot but television is in the middle of a huge shift of how we consume media and the NFL is not immune to the changes..

Finally, Vikes/Saints drew a 20 share leading into their prime time lineup - that number still dwarfs any other sports or television show aired this year and it's not even close. In fact 37 of the top 50 rated shows in 2017 were NFL games.

Yes it's down - yes it's still a monster. It will be interesting to see where it goes.
 
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