This is pretty much what said in another thread along with NFL streaming .........
FOX CEO blames ratings drop on oversaturation
Posted by Mike Florio on October 25, 2017, 3:49 PM EDT
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If the NFL spent as much time addressing the problem of decreased ratings as it does coming up with explanations for why things aren’t as bad as they seem (are), the problem may be fixed by now.
But the problem lingers, and FOX CEO James Murdoch has offered a theory regarding its cause.
“There’s a question mark for the NFL, which is just to
think hard about how they’re licensing,” Murdoch said at the Paley International Council Summit in New York, via Jason Lynch of AdWeek.com. “So I do think the proliferation of Thursday availability — and the proliferation of football generally — does mean that you’re asking a lot from customers to watch Thursday. And then they watch a lot more college football game on Saturdays, and then on Sundays, and then on
Monday Night Football, etc. It’s a lot. So I do think that preserving the scarcity value of those events and that audience is something that is worth thinking about.”
