I don't blame Jones one bit for his stance. It's horsesh*t to think that teams get away with a half ***ed job of generating revenue for their teams while the bit hitters (Jerry, Danny, the Mara's) pick up the slack. I'm not sure a formula could be reached, but tere needs to be some assurances by the samll market teams that they are going to commit X amount of resources to generate their own revenue. This crap of the Bill Bidwells of the world reaping in the profits for every Cowboys or Skins jersey sold only to field a marginally competitive team and be perpetually 25-30 million dollars under the salary cap is a joke. Here's a hint: put something marketable on the filed and the money will come. Look at the Rams of a few years ago. Before they won the SB you couldnlt find Rams paraphenelia anywhere. A short two years later and their jerseys are on every rack of every sports store from sea to shining sea. Same with the Bucs, Patriots, Panthers, Broncos, etc. The nation is full of fairweather fans and this is where your REAL revenue jumps come from. (You get your money from the hardcores no matter what.)
Until these teams start thinking beyond operation capital, the successful teams in the league will get hog-tied and that's just total bulsh*t. The markets in Detroit or Cincinnati are larger than Denver, yet Denver out earns them by two to one. Why? Because Pat Bowlen makes it a priority to field a competitive team EVERY SINGLE YEAR.
You go Jerry, shove some of that crap right down their throats!