NFL TV Ratings

GenoT

GenoT

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...are not down, compared to overall network and cable viewer stats.

https://********.com/for-the-last-time-nfl-ratings-are-not-down-theyre-up-1827378925/amp
 
In keeping with CZ rules, I’ve eliminated any and all political or protest references from the article’s text.
___________________________________________________

Here are some facts: The NFL’s ratings declined 9% in 2017, and 8% in 2016. In the prized 18-45 demographic, the NFL declined 12% in 2017. Here’s how some TV networks you probably watch—or used to watch—fared in 2017, according to Nielsen 18-49 data:

  • NBC: down 19%
  • Fox: down 8%
  • CBS: down 19%
  • ABC: down 15%
  • Univision: down 18%
  • CW: down 15%
  • TBS: down 11%
  • Adult Swim: down 16%
  • AMC: down 20%
  • FX: down 14%
  • Food Network: down 10%
  • Lifetime: down 21%
  • Comedy Central: down 18%
  • Spike TV: down 24%
  • Disney Channel: down 24%
  • E!: down 18%
...and so on. (ESPN, you’ll recall, actually gained a few viewers.) There were nearly 500 scripted series aired on U.S. TV in 2017, more than double the number that aired in 2009.Netflix, Amazon Prime, and Hulu are driving this massive increase in available programming, and nearly every broadcast network is taking it on the chin as a result. Overall, broadcast networks lost 16% of their viewers in 2017; cable networks lost 11%. And that’s using Nielsen’s “C3" ratings formula, which counts DVR viewings. The NFL only lost 9%.

The NFL’s ratings have fallen substantially less than TV as a whole. Indeed, Sunday Night Football remained the highest-rated show for the seventh straight season. Ten years ago, it didn’t even crack the top 10. Monday Night Football’s viewership fell, but only by 3%.

Are NFL ratings down? Yes, but only if you don’t compensate for the overall decline in TV viewers due to streaming services, et cetera. If you do compensate for the overall decline in TV viewers, NFL ratings are up.

The NFL’s share of a rapidly-shrinking TV audience grew in 2016, and it grew by an even larger amount in 2017. As a percentage of people who are watching television, the NFL is commanding its biggest audience in the history of the league.

I’ll repeat it:

  • Broadcast TV networks lost 16% of their viewers,
  • Cable networks lost 11% of their viewers,
  • The NFL lost 9% of its viewers.
 
Total viewership will continue to decline because millennials aren't big sports fans in general and don't watch TV on actual TVs.

They'd much rather snap chat our play videogames than watch football.
 
Silk hat on a pig

The ratings are down 20% and they lost people that are never coming back

No way to spin it........ even if they are still 1st they still missed all their goals and estimates

Only thing helping is the TV contracts were negotiated years ago and haven't been adjusted yet but they had to give a record number or buy backs and multiple airings to unhappy ad customers
 
Nightman said:
Silk hat on a pig

The ratings are down 20% and they lost people that are never coming back

No way to spin it........ even if they are still 1st they still missed all their goals and estimates

Only thing helping is the TV contracts were negotiated years ago and haven't been adjusted yet but they had to give a record number or buy backs and multiple airings to unhappy ad customers
Click to expand...

Here's one negotiated earlier this year. A 5-year, $3 Billion deal for Thursday Night Football by Fox Sports. $60 Million per game, up from the previous deal's $45 Million per game rate.
https://www.cnbc.com/2018/01/31/fox...nfl-to-broadcast-thursday-night-football.html

And the foot-stamping, drama queens probably never even left in the first place.
 
MarcusRock said:
Here's one negotiated earlier this year. A 5-year, $3 Billion deal for Thursday Night Football by Fox Sports. $60 Million per game, up from the previous deal's $45 Million per game rate.
https://www.cnbc.com/2018/01/31/fox...nfl-to-broadcast-thursday-night-football.html

And the foot-stamping, drama queens probably never even left in the first place.
Click to expand...

Ad spending was down 1.2%....... not good

https://www.bloomberg.com/news/arti...-back-on-nfl-spending-amid-tv-ratings-decline
 
You can't compare programming numbers to network numbers. Now if you can add those numbers of people that cut the cord that streamed the NFL instead of watching it to the network numbers, it would give an accurate number.

But just because networks lost more viewers than NFL programming - it doesn't equate to a net increase. It only means that more people abandoned the networks for alternate programming than there were people that abandoned the NFL for alternate programming. It is still a decline until they can factor in an increase that offsets it from non-traditional NFL viewing sources.

Just because a network is lower doesn't mean the programming is lower. For example, "This is Us" on NBC was up 17% despite overall viewership of NBC being down by 19%.
 
CPanther95 said:
You can't compare programming numbers to network numbers. Now if you can add those numbers of people that cut the cord that streamed the NFL instead of watching it to the network numbers, it would give an accurate number.

But just because networks lost more viewers than NFL programming - it doesn't equate to a net increase. It only means that more people abandoned the networks for alternate programming than there were people that abandoned the NFL for alternate programming. It is still a decline until they can factor in an increase that offsets it from non-traditional NFL viewing sources.

Just because a network is lower doesn't mean the programming is lower. For example, "This is Us" on NBC was up 17% despite overall viewership of NBC being down by 19%.
Click to expand...
The NFL made the most money it ever has of off TV last year.
That isn't changing and in fact is growing.
That's why the declining ratings stuff has always been a dog whistle.

Content is king and no block content is more valuable then the NFL in the US. None.
NFL streams are at an all-time high basically weekly.
Sling TV and other sources.
That will grow exponentially.

The irony of course is the political crowd is who is propping up cable.
The CNN/Fox News crowd is what keeps it goign and those folks are definitely watching NFL games no matter how much they lie about it.
That's proven by the decrease in total numbers being far less than the decrease in subscriptions.
Obviously people aren't keeping cable and just refusing to watch the NFL.
So you have 1 of 2 likely issues.
1. People weren't watching already and now crow about not watching.
2. People are lying and swear they aren't watching but really are such as the people who post on the topic on these forums swearing they are done but also posted about games on game days.

Media 101. Content is king.
 
jterrell said:
The NFL made the most money it ever has of off TV last year.
Click to expand...
Its ad revenues dropped by 1.2% last year

They had to run duplicate commercials to placate their sponsors and had to give rebates

That is not what you are describing
 
Nightman said:
Its ad revenues dropped by 1.2% last year

They had to run duplicate commercials to placate their sponsors and had to give rebates

That is not what you are describing
Click to expand...
You are letting entertainment media fool you.
The NFL is not a Media business selling ADs EXCEPT the NFL Network which was always an expense as an advertising arm not a money maker.
The NFL made more money last year than ever before on TV and it will again this year.
Again easiest way to prove your theory is simply go away.
No one really does.

It's like liberals boycotting chick fil a... then why is the line always so friggin long.
 
jterrell said:
You are letting entertainment media fool you.
The NFL is not a Media business selling ADs EXCEPT the NFL Network which was always an expense as an advertising arm not a money maker.
The NFL made more money last year than ever before on TV and it will again this year.
Again easiest way to prove your theory is simply go away.
No one really does.

It's like liberals boycotting chick fil a... then why is the line always so friggin long.
Click to expand...
The Networks make money thru the ads

They sold LESS ads last year

The NFL had to make good by rerunning ads for free and by giving rebates...that was unheard of before

You guys can spin it anyway you want but they are hemorrhaging viewers and fans

America is growing in population and the NFL fans base is shrinking.......The Commanders famous Season Ticket wait list is empty.....it used to be 30 years

The NFL is still #1 but it is not hitting their own estimates...... that is the death knell in the corporate world
 
Bottom line is that NFL ratings were down 9%.

To show that overall viewership didn't actually drop by 9%, you'd need to see the exact increase in viewers of the non-traditional sources.
 
GenoT said:
In keeping with CZ rules, I’ve eliminated any and all political or protest references from the article’s text.
___________________________________________________

Here are some facts: The NFL’s ratings declined 9% in 2017, and 8% in 2016. In the prized 18-45 demographic, the NFL declined 12% in 2017. Here’s how some TV networks you probably watch—or used to watch—fared in 2017, according to Nielsen 18-49 data:

  • NBC: down 19%
  • Fox: down 8%
  • CBS: down 19%
  • ABC: down 15%
  • Univision: down 18%
  • CW: down 15%
  • TBS: down 11%
  • Adult Swim: down 16%
  • AMC: down 20%
  • FX: down 14%
  • Food Network: down 10%
  • Lifetime: down 21%
  • Comedy Central: down 18%
  • Spike TV: down 24%
  • Disney Channel: down 24%
  • E!: down 18%
...and so on. (ESPN, you’ll recall, actually gained a few viewers.) There were nearly 500 scripted series aired on U.S. TV in 2017, more than double the number that aired in 2009.Netflix, Amazon Prime, and Hulu are driving this massive increase in available programming, and nearly every broadcast network is taking it on the chin as a result. Overall, broadcast networks lost 16% of their viewers in 2017; cable networks lost 11%. And that’s using Nielsen’s “C3" ratings formula, which counts DVR viewings. The NFL only lost 9%.

The NFL’s ratings have fallen substantially less than TV as a whole. Indeed, Sunday Night Football remained the highest-rated show for the seventh straight season. Ten years ago, it didn’t even crack the top 10. Monday Night Football’s viewership fell, but only by 3%.

Are NFL ratings down? Yes, but only if you don’t compensate for the overall decline in TV viewers due to streaming services, et cetera. If you do compensate for the overall decline in TV viewers, NFL ratings are up.

The NFL’s share of a rapidly-shrinking TV audience grew in 2016, and it grew by an even larger amount in 2017. As a percentage of people who are watching television, the NFL is commanding its biggest audience in the history of the league.

I’ll repeat it:

  • Broadcast TV networks lost 16% of their viewers,
  • Cable networks lost 11% of their viewers,
  • The NFL lost 9% of its viewers.
Click to expand...

Good luck with stating facts on this board
Get ready to duck
 
Nightman said:
The packages weren't identical and if things were so good why did NBC pass on even making a competitive bid.......because they lost their shirt on the last deal
Click to expand...
ROFL, you are tilting at windmills here.

NFL content is more valuable than ever.
Fox blew NBC/CBS out of the water with a 60M per game offer, up 33% from the deal 2 years prior during which "erosion" was said to occur.
NBC stated they wanted to maintain the same rate and not go higher.
But with unique NFL content only one buyer needs to set the market and Fox did.
Murdoch could care less about your ratings whines. He knows he built an empire off of the NFL lead-ins.
They went from a distant 4th network to most watched.
 
jterrell said:
ROFL, you are tilting at windmills here.

NFL content is more valuable than ever.
Fox blew NBC/CBS out of the water with a 60M per game offer, up 33% from the deal 2 years prior during which "erosion" was said to occur.
NBC stated they wanted to maintain the same rate and not go higher.
But with unique NFL content only one buyer needs to set the market and Fox did.
Murdoch could care less about your ratings whines. He knows he built an empire off of the NFL lead-ins.
They went from a distant 4th network to most watched.
Click to expand...

Yeah, that's a primary factor when you're looking at value vs ratings. All things being equal, obviously you don't want a ratings decline. However, with cord cutting spreading eyeballs across many different formats - and not just among different networks within everybody's stable of network choices - it's getting harder to find any programming that can reach across those voids and get exposure to all the advertising targets. The NFL is still one of the few draws that can do that. Even if the viewing is down, the value could be climbing. Especially when the viewers getting harder to reach skew heavily towards the age groups most targeted by advertisers.

... and let's face it, the NFL has been a loss-leader for every broadcast network. ESPN is unique because they were able to use it to demand higher subscription costs, so they can actually profit from the package despite paying much higher rates, for crappier matchups, and having fewer eyeballs to sell to advertisers. For the broadcast networks, they just slide the loss over to the Marketing department.
 
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