But it's not different from any service based business where there isn't a physical product, but the people or service is what's being sold. Companies like a modeling agency, Uber, construction company, plumbing company, temp staffing agency, house cleaning or make ready services, etc Any kind of service based company don't own the employees, but own the company that employs them. Those companies and their owners make money from the talent, expertise or ability from their employees and not from a product. They "sell" the skill, time, talent, etc of their employees.
There are black owners in the NBA of varying percentages, David Robinson owns a piece of the Spurs, Tony Parker owns a French basketball team, Jordan owns the Hornets, etc. If that many of the players are offended they should listen, you want to make sure the players/employees are happy and feel appreciated for the work they do. Personally it seems that some go out of their way to find something to be offended about and I'm normally pretty liberal in my viewpoints. What's next? Are Native Americans going to take offense at the title CEO?