Being in marketing I pay attention to commercials.
Most commercials fail to do what they're suppose to– sell.
They approach it from the standpoint "OK, if our commercial is entertaining then it will cause people to search out our products."
Which of course doesn't work in most instances.
On top of that most commercials aren't entertaining– so they fail on two fronts.
Personally I like the "Flo" commercials. I think they entertain and get the message across.
The "mayhem" commercials are entertaining but I don't think they're as effective in selling the product.
That's the challenge. The "Energizer Bunny" commercials were entertaining but within a couple minutes many folks thought the commercials were for Duracell.
The famous "Where's the Beef" commercials didn't move the needle for Wendy's.
Another group of commercials I like? Sonic's. They're entertaining and they sell the product.
Here are a couple older commercials I like:
A golden oldie from 1982
And this: