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Posted by Mike Florio on March 30, 2009, 11:16 a.m.
Last week’s agenda at the annual league meetings included a presentation from 3ality Digital, which broadcast in 3D last December the Thursday night Raiders-Chargers game.
The game was shown at theaters in New York, San Diego, and Foxborough. (Despite the Raiders’ involvement in the event, Oakland was excluded. In hindsight, their fans were grateful.)
According to Liz Mullen of SportsBusiness Journal, the league is considering future 3D broadcasts, which would continue to be shown in movie theaters only.
(The 2008 BcS title game also was available in 3D, at select theaters throughout the country.)
The more interesting tidbit is that 3ality is developing the technology to permit 3D viewing over next-gen (we are so freakin’ hip) television sets, and via Internet streaming.
Our guess, however, is that this specific advancement will be delayed until after the league and 3ality have spent several years raking in lots and lots of money by selling tickets to these events at the local cineplex.
And we’ve got no issue with that. It’s business. Quality moves are shown in theaters first because more money is made that way. The NFL and 3ality are fully within their rights to do the same thing, for as long as they deem it to be economically feasible.
Last week’s agenda at the annual league meetings included a presentation from 3ality Digital, which broadcast in 3D last December the Thursday night Raiders-Chargers game.
The game was shown at theaters in New York, San Diego, and Foxborough. (Despite the Raiders’ involvement in the event, Oakland was excluded. In hindsight, their fans were grateful.)
According to Liz Mullen of SportsBusiness Journal, the league is considering future 3D broadcasts, which would continue to be shown in movie theaters only.
(The 2008 BcS title game also was available in 3D, at select theaters throughout the country.)
The more interesting tidbit is that 3ality is developing the technology to permit 3D viewing over next-gen (we are so freakin’ hip) television sets, and via Internet streaming.
Our guess, however, is that this specific advancement will be delayed until after the league and 3ality have spent several years raking in lots and lots of money by selling tickets to these events at the local cineplex.
And we’ve got no issue with that. It’s business. Quality moves are shown in theaters first because more money is made that way. The NFL and 3ality are fully within their rights to do the same thing, for as long as they deem it to be economically feasible.
