News: PFT: ESPN tries split-screen commercial

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The NFL’s Week 16 action featured experimentation with different approaches to commercials. Shorter breaks with more of them and longer breaks with fewer were planned for the various games, and the reaction to the “back in 30 seconds” approach seemed to be very positive. Another device, used at least once during Monday night’s ESPN game…http://youwillnotrackme2.net/b.gif?host=profootballtalk.nbcsports.com&blog=&post=2433684&subd=nbcprofootballtalk&ref=&feed=1

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