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Posted by Josh Alper on January 27, 2014, 10:52 AM EST
The Lions announced Monday morning that they will institute variable pricing on tickets for the 2014 season. Each preseason and regular season game will be assigned to one of three pricing categories that the Lions hope reflects the demand for each of those games that they’ve seen on the secondary market in recent years.
“Data from the secondary market has equipped us to make more educated and fair pricing decisions based on anticipated demand,” vice president of ticketing and suite sales Todd Lambert said in the team’s announcement. “We’re now using that information to offer a better ticket experience for season ticket members who previously paid the same price regardless of the matchup or viability as a regular or preseason game.”
Read the rest: http://profootballtalk.nbcsports.com/2014/01/27/lions-institute-variable-pricing-for-2014-tickets/
The Lions announced Monday morning that they will institute variable pricing on tickets for the 2014 season. Each preseason and regular season game will be assigned to one of three pricing categories that the Lions hope reflects the demand for each of those games that they’ve seen on the secondary market in recent years.
“Data from the secondary market has equipped us to make more educated and fair pricing decisions based on anticipated demand,” vice president of ticketing and suite sales Todd Lambert said in the team’s announcement. “We’re now using that information to offer a better ticket experience for season ticket members who previously paid the same price regardless of the matchup or viability as a regular or preseason game.”
Read the rest: http://profootballtalk.nbcsports.com/2014/01/27/lions-institute-variable-pricing-for-2014-tickets/