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Posted by Mike Florio on July 13, 2009 8:54 AM
In a move that we prefer to regard as a double-barreled middle finger to the man who says the NFL will never succeed in foreign countries, the league announced today that it will be marketing broadcast rights in "certain international markets."
IMG Sports Media has been hired to assist in the sale of the rights, with the target markets in Europe, Africa, the Middle East, Latin America, and the Caribbean.
"We are pleased to partner with IMG to continue to grow our international distribution of NFL programming," Steve Bornstein, NFL Executive Vice President, Media, said in a release. "We are excited to deliver more games and content to NFL fans around the world."
The games will be televised with audio in the various local languages. (In the hopes of being hired for the Khazak version of the broadcast, Borat Sagdiev is boning up on the game.)
In a move that we prefer to regard as a double-barreled middle finger to the man who says the NFL will never succeed in foreign countries, the league announced today that it will be marketing broadcast rights in "certain international markets."
IMG Sports Media has been hired to assist in the sale of the rights, with the target markets in Europe, Africa, the Middle East, Latin America, and the Caribbean.
"We are pleased to partner with IMG to continue to grow our international distribution of NFL programming," Steve Bornstein, NFL Executive Vice President, Media, said in a release. "We are excited to deliver more games and content to NFL fans around the world."
The games will be televised with audio in the various local languages. (In the hopes of being hired for the Khazak version of the broadcast, Borat Sagdiev is boning up on the game.)
