The issue with that line of thinking is it doesn't sell tickets.
Just look at Rutgers who at 5-7 got into a bowl game. All the Rutger fans act like they belong there and are willing to spend money to go see them play. Personally, if "my" team was 5-7, no way should you even consider a gift because you were not good enough.
I'm a Penn State graduate and will even admit the only reason why they are bowl bound this year on a prime TV spot is because they have the loyal fan following and the "Bowl people" know that the fans will spend the money.
Perhaps this is how our society goes with everything else as well settling for being average....