I posted it few years ago and will post it again
After each season when teams are ranked from 1 to 32 the NFL should do a NFL Draw (similar to FIFA draw). Create 4 pots
pot 1 : Teams ranked from 1 to 8 (heads of each division)
pot 2: Teams ranked from 9 to 16
pot 3: Teams ranked from 17 to 24
pot 4: Teams ranked from 25 to 32
That's another blockbuster event on NFL calendar. Imagine the ratings. Now NFL can put some rules (like a team from the east coast cannot be placed in a group or division where all 3 teams are on the west coast. just an example)
Old rivalries do not exist anymore, TV networks are coming up with new rivalries depending on strong teams meeting in the playoffs for a few times (i.e., Pats v Colts) or big name QBs competing against each other ,, etc. But someone please tell me.. where is the Packs/Bears rivalry? Cowboys/Commanders? Chiefs/Raiders? Jets/Dolphins .. those games are now reserved for MNF which is the irrelevant TV spot on the NFL calendar..
Another point, teams like Pats is having a HUGE advantage from playing in a historically bad division, and almost every year getting HFA throughout the playoffs, thanks to the automatic 5 divisional wins they have before the season even begins...
If they are saying rating are going down (even with so called rivalries) why not shake things up with an earthquake ...that shod grab fans and everybody's attention
Imagine the draw event, the coverage, the analysis, the new rivalries, the level of play will get even better because you will not have bad divisions, and there is always the "division of death" ..