The Cowboys will never be consistent until they realized the degree in which other teams hate them.
I guarantee that if each NFL player were asked to list the teams they would love to beat, excluding division rivals, the Cowboys would be at or near the top of every team's list.
They feel that the Cowboys popularity and national games are unearned, the team is spoiled, the owner is a fool, and Cowboys fans are the most entitled of any professional sports team. The love beating the Cowboys.
Cowboys players need to understand that they will get every team's "A" game. Many teams treat a Cowboys game like a Super bowl.
The 90's teams were successful because they embraced the hate. The Cowboys teams in the 90's never believed in mercy. Blowouts were treated like opportunities to pad stats