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What will the NFL think of next?
ESPN reports the NFL may fine Seattle Seahawks running back Marshawn Lynch for his appearance at Super Bowl Media Day on Tuesday — not for repeating “I’m just here so I don’t get fined” for five minutes, but for wearing his own Beast Mode gear.
From ESPN’s Adam Schefter and Darren Rovell:
Sources tell ESPN that, after the Super Bowl, the league will review whether the hat Lynch wore during the event was permissible. If the league rules that Lynch used Media Day to promote a brand that was not approved by the league, he could face a significant fine. NFL spokesman Brian McCarthy declined to comment.
The NFL makes clear to players that they cannot wear brands that conflict with league partners on the field during games and during postgame interviews. That is extended to Super Bowl Media Day, where a record amount of cameras are on the players.
Marshawn Lynch wore a Beast Mode hat while answering every question with, “I’m just here so I don’t get fined,” during Super Bowl Media Day on Tuesday in Phoenix. (Joshua Trujillo/seattlepi.com)
Lynch, who just about broke the Internet with his Media Day appearance, wore a Beast Mode cap that retails for $33 on his website, BeastModeOnline.com. He also wore Beast Mode-branded sunglasses for the nearly 4.5 minutes — apparently the minimum to not draw an NFL fine for not fulfilling his media duties — on Tuesday at US Airways Center in Phoenix.
The potential fine could be quite significant. ESPN noted that Chicago Bears linebacker Brian Urlacher was fined $100,000 for wearing a Vitaminwater hat for his Super Bowl Media Day appearance in 2007, because it conflicted with the NFL’s beverage sponsorship from Pepsi.
Yet Lynch wasn’t the only Seahawks player who wore Beast Mode gear at his Media Day podium Tuesday. Safety Earl Thomas also sported Beast Mode shades, though the logo is far less conspicuous than it is on the hat. It’s unclear whether Thomas also might face a fine.
The league reportedly threatened to fine Lynch a whopping $500,000 if he didn’t talk to reporters at Media Day. That warning came after Lynch was fined $100,000 earlier in the season, leading him to conduct his now-famous one-answer interviews through the rest of the regular season.
The NFL is not too pleased with Lynch and his antics leading up to Super Bowl XLIX on Sunday in Glendale, Arizona. The league has also reportedly warned Lynch that the Seahawks will be penalized 15 yards if he grabs his crotch while celebrating a touchdown in the Super Bowl — a now-signature move that has already netted him $31,050 in fines this postseason.
Seahawks at Super Bowl XLIX Media Day
Visit seattlepi.com for more Seattle Seahawks news. Contact sports editor Nick Eaton at 206-448-8125, nickeaton@seattlepi.com or @njeaton.
Continue reading...
ESPN reports the NFL may fine Seattle Seahawks running back Marshawn Lynch for his appearance at Super Bowl Media Day on Tuesday — not for repeating “I’m just here so I don’t get fined” for five minutes, but for wearing his own Beast Mode gear.
From ESPN’s Adam Schefter and Darren Rovell:
Sources tell ESPN that, after the Super Bowl, the league will review whether the hat Lynch wore during the event was permissible. If the league rules that Lynch used Media Day to promote a brand that was not approved by the league, he could face a significant fine. NFL spokesman Brian McCarthy declined to comment.
The NFL makes clear to players that they cannot wear brands that conflict with league partners on the field during games and during postgame interviews. That is extended to Super Bowl Media Day, where a record amount of cameras are on the players.
Marshawn Lynch wore a Beast Mode hat while answering every question with, “I’m just here so I don’t get fined,” during Super Bowl Media Day on Tuesday in Phoenix. (Joshua Trujillo/seattlepi.com)
Lynch, who just about broke the Internet with his Media Day appearance, wore a Beast Mode cap that retails for $33 on his website, BeastModeOnline.com. He also wore Beast Mode-branded sunglasses for the nearly 4.5 minutes — apparently the minimum to not draw an NFL fine for not fulfilling his media duties — on Tuesday at US Airways Center in Phoenix.
The potential fine could be quite significant. ESPN noted that Chicago Bears linebacker Brian Urlacher was fined $100,000 for wearing a Vitaminwater hat for his Super Bowl Media Day appearance in 2007, because it conflicted with the NFL’s beverage sponsorship from Pepsi.
Yet Lynch wasn’t the only Seahawks player who wore Beast Mode gear at his Media Day podium Tuesday. Safety Earl Thomas also sported Beast Mode shades, though the logo is far less conspicuous than it is on the hat. It’s unclear whether Thomas also might face a fine.
The league reportedly threatened to fine Lynch a whopping $500,000 if he didn’t talk to reporters at Media Day. That warning came after Lynch was fined $100,000 earlier in the season, leading him to conduct his now-famous one-answer interviews through the rest of the regular season.
The NFL is not too pleased with Lynch and his antics leading up to Super Bowl XLIX on Sunday in Glendale, Arizona. The league has also reportedly warned Lynch that the Seahawks will be penalized 15 yards if he grabs his crotch while celebrating a touchdown in the Super Bowl — a now-signature move that has already netted him $31,050 in fines this postseason.
Seahawks at Super Bowl XLIX Media Day
Visit seattlepi.com for more Seattle Seahawks news. Contact sports editor Nick Eaton at 206-448-8125, nickeaton@seattlepi.com or @njeaton.
Continue reading...