SI King: Looks like Dallas Stadium Opener in Week 2... lost AT&T naming rights deal?

[WoodysGirl]

News Item: It's beginning to look like a Tennessee-Pittsburgh season-opener ... with the long-awaited Dallas stadium-opener possible in Week 2, not Week 1.
The NFL doesn't have great options for the Steelers for opening night, Sept. 10. San Diego, Green Bay and Tennessee are the best ones (the Ravens have requested not to be prime-time fodder for the Steelers for the fourth time in three years), and I'm hearing the Titans are favorite sons here. Roethlisberger-Collins. Young stud versus old. And don't forget the infamous towel-stomping incident -- I know the Steelers haven't. Good matchup if it happens. Very good. The football world approves.

I keep hearing the Cowboys might get Week 1 to continue to work out the kinks at their new stadium and play at home in prime time in Week 2. After the BYU-Oklahoma game at the stadium on Sept. 5, Dallas officials could have 15 days to make sure everything's right for the game on the weekend of Sept. 20.

By the way, word in the lobby last night was the Cowboys lost a $25-million-a-year naming-rights deal for their new stadium when AT&T dropped out of the bidding for Jerry's World in Arlington. No name on a stadium is worth that much, but this place is going to be fairly phenomenal, with its 180-foot-wide high-def TV/scoreboard stretching above the field from 20-to-20. I toured the 70-percent-complete stadium last October, and it's just like what Elaine Benes found out about the Teri Hatcher-girlfriend character's northern endowment on Seinfeld: It's real, and it's spectacular.

Ten Things I Think I Think
1. I think it's not a surprise to see no change in the Thanksgiving Day schedule, but I can tell you this isn't set in stone. The Lions and Cowboys will host games; there's no groundswell for a change, in part because there's no recent evidence that hosting the game (and the resulting mini-bye week that follows) is a competitive advantage.

Detroit stinks, obviously, but the Cowboys are only 6-6 in their last 12 Thanksgiving Day games. I suppose it's no time to kick Detroit (the city and the franchise) when it's down, but if Jim Schwartz doesn't turn this team around, how many more bad football games are we going to be subjected to? The league doesn't want to put a bunch of 44-10 games on national TV.

http://sportsillustrated.cnn.com/2009/writers/peter_king/03/22/owners/

 

[CATCH17]

Tom Landry Stadium PLEASE.

I'll pay 25 bucks for the naming rights.


Tom Landry Field @ AT&T stadium at least Jerry....

 

[Boyzmamacita]

So we might open on the road again, huh? Showcasing the new digs on opening week would be so much more exciting. With Jonas Brothers, George Strait and at least one football game being played before the Cowboys even step foot in their new palace, you'd think the kinks would be worked out by then. At least they'd better be.

 

[TheCount]

Tom Landry Stadium PLEASE.

I'll pay 25 bucks for the naming rights.


Tom Landry Field @ AT&T stadium at least Jerry....

lol, every time I hear "Lucus Oil Stadium", I feel really embarrassed for the Colts fans. But chances are we end up with a similar, ridiculous name.

 

[AMERICAS_FAN]

If I was jerry Jones I would look into co-sponsorships for the stadium, because if one sponsor can't foot the whole bill, maybe two, or more, can split it. For instance, I might want to name the stadium "America Field" or "America's Stadium", to play off of and boost the "America's Team" equity the Cowboys have to their logo. then I would find sponsors to co-brand to it.

For example, I would approach sponsors that have similar naming, like "Bank of America" and "American Airlines". Both company logos can apear on the stadium (perhaps each logo over each end-zone on the roof, with the Stadium name over either sideline on the roof) and both can be promoted throughout the stadium or when the stadium is mentioned. Having multiple sponsors also works as they would be co-branding under the team aspect of "America's Team", as a team of sponsors. That way, also, the actual stadium name ("America Field" or "America's Stadium") would remain a constant, kind of like the name "Texas Stadium" was always a constant; so over time, the sponsorship might change, but the stadium name would not.

 

[1fisher]

If I was jerry Jones I would look into co-sponsorships for the stadium, because if one sponsor can't foot the whole bill, maybe two, or more, can split it. For instance, I might want to name the stadium "America Field" or "America's Stadium", to play off of and boost the "America's Team" equity the Cowboys have to their logo. then I would find sponsors to co-brand to it.

For example, I would approach sponsors that have similar naming, like "Bank of America" and "American Airlines". Both company logos can apear on the stadium (perhaps each logo over each end-zone on the roof, with the Stadium name over either sideline on the roof) and both can be promoted throughout the stadium or when the stadium is mentioned. Having multiple sponsors also works as they would be co-branding under the team aspect of "America's Team", as a team of sponsors. That way, also, the actual stadium name ("America Field" or "America's Stadium") would remain a constant, kind of like the name "Texas Stadium" was always a constant; so over time, the sponsorship might change, but the stadium name would not.

I think you are really pimping the "AMERICAS" them because of your screen name?

:laugh2:

 

[lurkercowboy]

What about preseason? Will the Cowboys have no home preseason games?

 

[jazzcat22]

Tom Landry Stadium PLEASE.

I'll pay 25 bucks for the naming rights.


Tom Landry Field @ AT&T stadium at least Jerry....

I paid 32K for PSL's for 2 seats, plus the $6800 for tickets for 10 games [$340 a game], for both seats, and $750 parking for 10 games.

I think my name will get there over a $25 bid.

Heck, JJ will tell me to be thankful he let me buy tickets at an exhorborate amount....

 

[theebs]

What about preseason? Will the Cowboys have no home preseason games?

Of course.

I am dying to know the dates of the two preseason games.

And my wife is about to strangle me for making us hold off on our exact vacation plans because of the preseason games!!!

 

[superonyx]

How about AIG stadium?

They have so much extra money to spend these days.
Why not on our stadium.

 

[Chocolate Lab]

What about preseason? Will the Cowboys have no home preseason games?

No kidding. I guess the team won't work out any kinks during preseason games.

But then this is Burger King we're talking about. He probably had his mind on whether to get his popcorn with extra butter, or extra-extra butter.

 

[Boyzmamacita]

What about preseason? Will the Cowboys have no home preseason games?

Forgot about that. Well, there's two dress rehearsals right there. The glitches should be cleared up by opening day for sure.

 

[LittleBoyBlue]

If I was jerry Jones I would look into co-sponsorships for the stadium, because if one sponsor can't foot the whole bill, maybe two, or more, can split it. For instance, I might want to name the stadium "America Field" or "America's Stadium", to play off of and boost the "America's Team" equity the Cowboys have to their logo. then I would find sponsors to co-brand to it.

For example, I would approach sponsors that have similar naming, like "Bank of America" and "American Airlines". Both company logos can apear on the stadium (perhaps each logo over each end-zone on the roof, with the Stadium name over either sideline on the roof) and both can be promoted throughout the stadium or when the stadium is mentioned. Having multiple sponsors also works as they would be co-branding under the team aspect of "America's Team", as a team of sponsors. That way, also, the actual stadium name ("America Field" or "America's Stadium") would remain a constant, kind of like the name "Texas Stadium" was always a constant; so over time, the sponsorship might change, but the stadium name would not.

If we are to go no sponsor route then I like "America's Stadium"

If we go a sponsor route I like "Bank of America's Team Stadium"