Until this team, starting at the top, changes the sense of entitlement and reward for just being a Cowboy, little changes.
They stunk up the playoff game and were out muscled and out toughed all over the field at home and the owner/GM gets in a huff and heads to the locker room..........to do what?
When the Niners won their first, DeBartolo took all the coaches and players and their wives or girlfriends, but not both, to Hawaii and they built their state-of-the-art practice facility which was used as an enticement to FA's and the message was simple, "this is how we treat our winners".
Because he is a showoff, Booger built the facilities because "this is how we treat our players" and we like to brag a lot. And what have the coaches and players rewarded the fans with for the stadium and facilities? Average to mediocre play yet they are rewarded like champions. Their QB gets more coverage for a slump than two of the best to ever play the game in a MVP race.
The other separation between the Niners and Cowboys was as much as DeBartolo, Policy and Walsh or Seiffert loved their players, it was all about the team first. Just ask Joe Montana, Jerry Rice and Ronnie Lott, stars bigger than any the Cowboys ever had. With the Niners, it was always the whole is greater than the sum of its parts and they planned on having to replace great players, legendary players.
The problem is most of us feel they haven't won anything in over 25 years and the owner's family disagrees, they've been winning all along.