So how is London reacting to the NFL?

Doomsday101

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Miami Dolphins v NY Giants
Sunday 28 October, 1700 GMT
Wembley Stadium
Highlights: 2300-2350, BBC TWO and the BBC website (UK users only)

Back in 1986, William "Refrigerator" Perry rumbled onto the hallowed turf of Wembley Stadium with the popularity of the NFL at its height.

Millions watched American football in its weekly Sunday teatime slot, and many knew the identities of Perry's Chicago Bears team-mates too.

But Premier League football and professional rugby gradually eclipsed American football for popularity through the 1990s to the degree where many people who hear the term think it is the sport David Beckham plays.

To gain a new generation of fans, the NFL has stepped up a gear. For the first time, a top-tier game in the UK counts.

When the Bears played the Dallas Cowboys in front of the old twin towers 21 years ago, it was in a pre-season exhibition game, just a tune-up for the real action to come.

This time, the Miami Dolphins and New York Giants will see the result reflected in their league standing in the first competitive NFL game ever played outside the Americas.

Former linebacker John Offerdahl played for the Dolphins against the San Francisco 49ers in another "American Bowl" pre-season game at Wembley in 1988.

He and fellow stars like quarterback Dan Marino only played a small part before coaches took a look at their reserve players.

Offerdahl told BBC Sport: "Because it was an exhibition after one or two series all the good players were off and the Brits were saying, 'Hey, this stinks!'

"This time it is live; this counts in America and for the teams that are playing it, and I think it's about time that the NFL brought real games international."

This time, some of the game's biggest stars, like quarterback Eli Manning and tight end Jeremy Shockey of the Giants and defensive end Jason Taylor of the Dolphins, will duel into the final minutes.


I would anticipate that we will be back here in London on a regular basis

Roger Goodell
NFL commissioner
Anyone suggesting there is no interest in American football in the UK didn't battle for tickets to the Wembley game when they went on sale. The 90,000-seat stadium could have been sold out two or three times.

NFL commissioner Roger Goodell is so pleased by the response he is already planning for more games in London.

"The owners approved two regular season games per year [abroad] and this has been a tremendous success even before the game's been played," he told BBC Sport.

"I would anticipate that we will be back here on a regular basis."

Goodell has also hinted the NFL's showpiece game, the Super Bowl, could be played at Wembley in future but that would not be before 2011, as sites are already fixed until then.

The NFL's motives are clear - to expand its fan base further, increasing television revenues and merchandise sales.

But as well as bringing one of its biggest games to Europe, the league has built on its youth development programmes, looking to spot talent and to increase interest among youngsters.

Londoner Gerry Anderson, who played for the London Monarchs in the now-defunct NFL Europe league in the early 1990s, is now a development officer for the NFL in the UK.

It is his job to go into schools and spread the gospel of American football to young people who may never have heard of the game.

"For most of them you've got to start from scratch because they just don't know. They're used to soccer. American football's a new sport for them," he told BBC Sport.

Anderson is a coach with the London Warriors urban American football programme, which involves around 120 players from the age of eight to 18 in South London.

He is very much looking forward to Sunday's game and the effect it will have on the country.

"The impact is going to be huge. It will make my job easier because now kids are going to be able to identify American football and know what it's about.

"I'm hoping it will make them aware there's an opportunity to play American football in the UK."

Part of Anderson's job is introducing scaled-down versions of the game, like flag football for younger players, which has no padding or tackling.

"I started at the age of 20, like most players at the time," said the former tight end.

"Now there are young players and programmes that have kids as young as eight or nine.

"The NFL has been trying to push the grassroots development and get people interested because if you don't know American football you won't watch it on TV because you don't understand it."

The men on the sidelines on Sunday will not be thinking about the wider implications, though. They must deal with the implications of a lengthy flight, arriving 56 hours before kick-off, and jet lag after moving five time zones.

"There's no doubt it will affect them. Just being in a different culture will affect them," said Offerdahl.

"But it's an experience for them, it's equal for both teams and it's a show.

"It will be interesting to see which team can assimilate to the environment and the culture and play well."

The Giants, who have won five consecutive games since losing their opening two, will be keen to retain that momentum and avoid the sort of late-season meltdown they suffered last year.

The Dolphins have lost seven games in seven for their worst start to a season in their 42-year history. They need to pull something out of the bag with an injury-ravaged team.

Offerdahl played in the last great Miami team, whose Super Bowl defeats in 1983 and '85 were some of the first games watched by a UK television audience.

But he admits that, more than 20 years on, the Florida side are struggling.

"We're looking for anything!" he said.

"We're hoping that in the UK we can get a fresh sense of new life."

Sunday's match is certainly a fresh departure for the NFL itself, and a massive boost for its British fans.

http://news.bbc.co.uk/sport2/hi/other_sports/american_football/7062729.stm
 

dallasfaniac

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So you want to increase the fan base in London by showing the Miami Dolphins. Yeah, good plan.
 

Doomsday101

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dallasfaniac;1730417 said:
So you want to increase the fan base in London by showing the Miami Dolphins. Yeah, good plan.

I don't think anyone knew Miami would be 0-7 to start the season. None the less they evidently sold out the 90,000 seats and according to the article could have sold it out 2 to 3 times over
 

DC_Addict

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I think they're kinda snooty about American football since they're so obsessed with soccor, which they call football. I can't see how anyone can watch soccor. Soccor sucks.
 

parchy

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Doomsday101;1730411 said:
This time, some of the game's biggest stars, like quarterback Eli Manning and tight end Jeremy Shockey of the Giants and defensive end Jason Taylor of the Dolphins, will duel into the final minutes.

Funny for a couple reasons (you're telling me Eli or Shockey are stars?), but mainly because Brits are expecting this game to be a duel into the final minutes.

This game will be over in the first quarter and the English will do the same trash talking they've done for the past decade. I just wish our game with Chicago was over there. I bet the Gints will get a bunch of random English fans out of this game because they're going to romp.
 

Doomsday101

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parchy;1730424 said:
Funny for a couple reasons (you're telling me Eli or Shockey are stars?), but mainly because Brits are expecting this game to be a duel into the final minutes.

This game will be over in the first quarter and the English will do the same trash talking they've done for the past decade. I just wish our game with Chicago was over there. I bet the Gints will get a bunch of random English fans out of this game because they're going to romp.

Chances are your right but hopefully the Dolphins can make a game of it.
 

Crown Royal

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Doomsday101;1730425 said:
Chances are your right but hopefully the Dolphins can make a game of it.


Yep. Expansion of the American football product into the rest of the world is a good thing. It would be helped by a nice, exciting game.
 

LittleBoyBlue

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dallasfaniac;1730417 said:
So you want to increase the fan base in London by showing the Miami Dolphins. Yeah, good plan.


I dont think that they will be caught up in the teams records and success or lack there of it.... it will be more like and event... entertainment....

NFL Global will work.
The sooner Dallas plays a game outside the US(eastern hemisphere)... the better for the NFL.
 

Crown Royal

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YoMick;1730461 said:
I dont think that they will be caught up in the teams records and success or lack there of it.... it will be more like and event... entertainment....

NFL Global will work.
The sooner Dallas plays a game outside the US(eastern hemisphere)... the better for the NFL.


You know, I hope when I am an old man there is some kind of World Bowl, like the world cup, where each country fields it's best players. Man, it would be fun to watch that game.
 

SupermanXx

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DC_Addict;1730420 said:
I think they're kinda snooty about American football since they're so obsessed with soccor, which they call football. I can't see how anyone can watch soccor. Soccor sucks.

I watch "soccor", and "soccor" does not suck
 

Doomsday101

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Crown Royal;1730459 said:
Yep. Expansion of the American football product into the rest of the world is a good thing. It would be helped by a nice, exciting game.

I agree. I checked my local listing and see that I will be getting the Giants vs Dolphins and then the 3:00 game Washington at New England.
 

Vtwin

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Am I the only one who thinks the NFL is getting to big for it's britches?Why is global expansion such a good thing?Part of the stated goal is "to expand its fan base further, increasing television revenues and merchandise sales."Isn't the fan base pretty darn big right now?Isn't the league diluted talent wise with the current number of teams? Is the NFL hurting for income so bad that they need to sell merchandise all over the world.Won't the affect on the teams who have to travel be significant enough to potentially affect the next game on their schedule?I think the league should spend it's energies on getting the wildly inconsistent officiating under control before they focus on global expansion.The NFL is just a smidgen away from officially jumping the shark.
 

Crown Royal

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Vtwin;1730488 said:
Am I the only one who thinks the NFL is getting to big for it's britches?Why is global expansion such a good thing?Part of the stated goal is "to expand its fan base further, increasing television revenues and merchandise sales."Isn't the fan base pretty darn big right now?Isn't the league diluted talent wise with the current number of teams? Is the NFL hurting for income so bad that they need to sell merchandise all over the world.Won't the affect on the teams who have to travel be significant enough to potentially affect the next game on their schedule?I think the league should spend it's energies on getting the wildly inconsistent officiating under control before they focus on global expansion.The NFL is just a smidgen away from officially jumping the shark.



No. Right now the only influx of talent and innovation is from the pool of American and some Canadian players. There are over 6 billion other people in the world who could help to improve the game if they play it, coach it, etc. Soccer as a sport is better because it is world wide, rather than contained to britain. Basketball benefits from a world wide following, the NBA bringing in exceptional out of country players.
 

Doomsday101

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Crown Royal;1730503 said:
No. Right now the only influx of talent and innovation is from the pool of American and some Canadian players. There are over 6 billion other people in the world who could help to improve the game if they play it, coach it, etc. Soccer as a sport is better because it is world wide, rather than contained to britain. Basketball benefits from a world wide following, the NBA bringing in exceptional out of country players.

I agree. I think the talent base would expand as great athletes from other parts of the world understand and learn the game of American Football. Baseball and Basketball have benefited in this.
 

LittleBoyBlue

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Its a good move.

Globalization is a good thing. At the very least... how could increasing your base be a bad thing?

If the NFL doesnt do it.... then it opens the door for another league to possibly do it down the road....



"Well, I say yes. There's more money potential in nfl globalization than anything else we're looking at. Now if we don't get into it, some other league will. Maybe one of the Five Families, maybe all of them. Now, with the money they earn, they can buy more police and political power - then they come after us. Now we have the unions, we have the gambling, and they're the best things to have. But nfl globalization is a thing of the future. And if we don't get a piece of that action, we risk everything we have - I mean not now, but, uh, ten years from now".​
 

jchocolate82

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YoMick;1730461 said:
I dont think that they will be caught up in the teams records and success or lack there of it.... it will be more like and event... entertainment....

NFL Global will work.
The sooner Dallas plays a game outside the US(eastern hemisphere)... the better for the NFL.

There's already an article where Jerry pretty much put the kabosh on us playing oversees. I think the only way we play internationally during the season is if the game is in Mexico cause we have such a huge fan base down there that would offset the lost of a home game.
 

LittleBoyBlue

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jchocolate82;1730526 said:
There's already an article where Jerry pretty much put the kabosh on us playing oversees. I think the only way we play internationally during the season is if the game is in Mexico cause we have such a huge fan base down there that would offset the lost of a home game.

Thanks. Have a link?

I wonder if Jerry is just posturing or if thats how he really feels?

Why would he NOT want to increase the Dallas fan base..... seems very un-Jerry-like
 

Doomsday101

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jchocolate82;1730526 said:
There's already an article where Jerry pretty much put the kabosh on us playing oversees. I think the only way we play internationally during the season is if the game is in Mexico cause we have such a huge fan base down there that would offset the lost of a home game.

I have heard something similar but I would think if this takes off that Jones would want to be part of it. The great thing the NFL did in this case with the Giants and Dolphins is set their bye week up after this game so the travel will not be too big of a factor.
 

YosemiteSam

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Doomsday101;1730419 said:
I don't think anyone knew Miami would be 0-7 to start the season. None the less they evidently sold out the 90,000 seats and according to the article could have sold it out 2 to 3 times over
One word, one team. Cowboys. ;)
 
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