The media can make anything out of a matchup as long as the Cowboys are part of it. GB would be their second choice.
I think GB-KC would be the one because of the QB's.
The worst matchup for hype would be TEN-SF, Tannehill v Garoppolo? I also think people are tired of Brady so the Bucs are not a good one. It's not Brady's fault, he's just been to one too many dances.