TheCount
Pixel Pusher
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What I find funny is that people think things are viral when they are not. To be viral, it has to spread from individual to individual. However, these days, the media gets a hold of something they see more than once and post it on their sites calling it "viral". That's not "going viral" but rather "being promoted". By their definition, every story they write is viral because you can find it on most news sites and via social media, so everyone hears about it.
In the year 2016, the idea that for something to be considered "viral", it needs to be spread via "word of mouth" seems counter intuitive to me.
If you aren't particularly active on Vine and/or Snapchat, why would you have expected to have heard of this before it was picked up by the media?